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BOSS Eyewear Launches Spring/Summer 2020 Collection

The BOSS Spring/Summer 2020 eyewear collection presents innovative sunglasses and optical frames for men, defined by lightness, functionality and versatility.

Modern in design and sophisticated in details, BOSS 1135/S sunglasses feature a drop-shaped construction crafted with an innovative combination of premium materials, such as aluminum and titanium, allowing stability and flexibility coupled with maximum weightlessness.  

BOSS Eyewear is distributed by Safilo: www.safilo.com

Phoning it Forward with WestGroupe

Thanks to a $5,000 gift from WestGroupe, 10 Quebecois with sight loss now own modern smartphones. Their generous donation to the CNIB Foundation’s Phone It Forward program provided Sébastien Bolduc with a free smartphone and one-on-one user training.

See the coverage of the event: 

“My goal is to be as independent as I can be in spite of my blindness,” said Sébastien Bolduc after receiving his new phone. 

Even though he has yet to complete all the formal training, Sébastien says his smartphone has already helped him in several ways. 

“I ask it quite a lot of things! I use Siri to wake up in the morning, to tell me the time, to read my emails and to find information online,” says Sébastien. “I also use my new phone to listen to podcasts, which is something I could not do before, and I even managed to check out a YouTube video.” 

In addition to the 10 smartphones, WestGroupe’s donation is enabling CNIB to provide smartphone training to ensure recipients acquire the necessary skills to make the most of their devices. 

Sébastien is continuing to learn how to use the device and hopes to become proficient.

“I still have a lot to learn about the phone’s different features, but it has already changed my life and I could not be more grateful,” says Sébastien. 

Visit phoneitforward.ca to donate your smartphone and change the life of someone who is blind.

Click HERE for the full press release.

The Fluidity of Fashion

The WAVE collection from Jean-François Rey includes frames that have a fluid and light design, as if they were in movement. Designs are driven by the architectural geometry of the top, focusing attention and attracting to the eyes. An artistic and manufacturing marvel created by folding and colouring thin strips of stainless-steel ribbons, coloured separately, by hand, in a precise, clean, and efficient technical manner. The result is WAVE frames that create a graphic effect that is visually powerful.

Photo: Model JF2880

Distributed by Jean-François Rey: www.jfrey.fr

Vision Expo East 2020 Announces Reimagined Education Offerings

Vision Expo, the definitive trade event for eye care providers, is introducing never-before-seen education curated by the Education Advisory Board at Vision Expo East 2020 in New York City. With a renewed focus on discovery, connection and experience, the refreshed education programming is central to the larger reimagination of the signature event by The Vision Council and co-owner of the Show Reed Exhibitions.

“Vision Expo East 2020 has been designed to deliver the ultimate education experience. From never-before-seen clinical tracks to engaging business and leadership-focused courses, the rich education offerings reflect Vision Expo’s commitment to serving as the most cutting-edge hub for learning and innovation,” said Dr. Ben Gaddie, co-chairman of the conference advisory board. “Each course is thoughtfully designed to deliver relevant and timely information as well as hands-on training through interactive demonstrations.”

Notably, this year’s Show will feature nine exclusive clinical tracks, staged for the first time ever, with more than 100 hours of new content.

In addition to new clinical offerings, Vision Expo East will offer actionable, business-focused courses highlighting ways to stimulate leadership, culture and profitability with topics ranging from customer experience to human resources.

Education at Vision Expo will take place March 26–29, 2020. The Vision Expo Exhibit Hall will be open from March 27–29, 2020.

To download the Vision Expo East 2020 education brochure for optometrists, click here. To download the Vision Expo East 2020 education brochure for healthcare professionals, click here.

To register for Vision Expo East 2020, visit visionexpoeast.com and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

Click HERE for the full press release.

Transitions Launches New Transitions® Signature® GEN 8 Website with Marketing Resources Exclusive to Canadian ECPs

Transitions Optical has unveiled an updated website exclusively for Canadian eye care professionals—with access to Transitions Signature GEN 8™ lenses educational tools and brand marketing materials in both French and English.

The new website for professionals can be found by visiting Transitions.com and clicking on the Transitions PRO tab. While on the site, eyecare professionals can find downloadable information and assets within the following Transitions Signature GEN 8 section:

  • Posters – Transitions Signature GEN 8 posters to hang in eye care professionals’ practices.
  • Social Media/Facebook – Logos and social-by-design images featuring the latest in eyewear technology to reach patients of all ages, including millennials.
  • Co-branded Flyer – Customizable tool that can include a partner marketing message.
  • Videos – Eye-catching videos for use in practice and on ECP’s social media channel that highlight the performance, protection and technology behind Transitions Signature GEN 8 lenses.

Click HERE for the full press release.

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