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ABB Optical Group Begins Distribution Services in Canada

ABB Optical Group (ABB) announced it has commenced distribution of contact lenses to Canadian eye care professionals (ECPs). Optik NOW had reported their Canadian expansion announcement in September 2019.

ABB brings best-in-class distribution services of the four major soft contact lens manufacturers to Canadian ECPs, offering them access to the largest consolidated inventory in Canada, with the ability to ship directly to patients’ homes. Single-source distribution, according to the company, allows ECPs to improve efficiencies in their practice, leading to improved patient care, satisfaction and retention.

“ECPs in Canada previously have not had the opportunity to benefit from contact lens consolidation and business management best practices with one distributor – a common model in the United States which provides efficiency, cost savings, and better, faster service for practices and patients,” said ABB’s Country Manager for Canada, Marc Tersigni. “Now, with ABB, Canadian ECPs have access, choice, value and service, all at their fingertips from one single source. We look forward to being a trusted distribution partner committed to the success of ECPs across Canada.”

To serve its Canadian customers, ABB has opened a distribution center in Delta, British Columbia, and will employ approximately 20 staff members, with plans for expansion and growth later in 2020. Tersigni also noted that expansion into Canada also benefits the Canadian economy, stating, “ABB is proud to be making a long-term economic investment in Canada and providing job opportunities to Canadians.”

ABB also offers other business solutions for the optical industry that could benefit Canadian eye care professionals in the future, such as lens fabrication, ophthalmic lens distribution, frames distribution, practice development strategies, a suite of business and technology solutions, and gas permeable contact lens manufacturing.

The company will be launching its Canadian B2C website in August.

Click HERE for the full press release.

Misinformation Around Online Eyewear Purchases Highlights Need for Public Eye Health Education

University of Waterloo

With many optometrists’ offices still closed due to COVID-19, more Canadians may be considering purchasing glasses or contact lenses online. In a growing online economy and in the presence of provincial deregulation that allows consumers to order eyewear without a prescription, online purchasing will continue and likely increase.

That’s a concern for many optometrists, who worry that, by opting for online purchases, consumers may be missing out on preventative eye care—and putting their vision at risk.

A recent focus group study on Canadians’ knowledge of eye health conducted by researchers at the University of Waterloo provides insight into the minds of today’s eyewear consumers. It also uncovers an alarming gap in communication around the importance of preventative eye care.

Knowledge translation specialist Alisa Sivak conducted the research in collaboration with Drs. Elizabeth Irving and Marlee Spafford of the University’s School of Optometry & Vision Science. In an editorial in Ophthalmic and Physiological Optics, Sivak notes that the sense of alarm around the online purchasing of eyewear needs to shift to a focus on helping consumers make good decisions regardless of where they’re purchasing eyewear.

“People in the study expressed both interest and concern around purchasing eyewear online,” Sivak says. “Their responses also seemed to show a disconnect between purchasing eyewear and seeking regular eye care.”

That’s a problem, Sivak says, because it indicates that consumers don’t fully understand the importance of routine eye examinations.

The study, Sivak says, underscores the need to provide strong and consistent public education and guidance so that consumers can make informed decisions about their eye health. Online eyewear purchases must not translate into less frequent eye exams.

Reference

Sivak, A., Spafford, M., & Irving, E. (2020, April) Patient views about online purchasing of eyewear. Ophthalmic and Physiological Optics, 40. [Editorial]. Retrieved from https://doi.org/10.1111/opo.12689

From the University of Waterloo School of Optometry & Vision Science

Click HERE for the full press release.

Lensbox™ Partners with Key Stakeholders to Launch COVID-19 Initiative

Lensbox, a Canadian-owned technology and healthcare company, announced that it is working with key stakeholders across vision healthcare in Canada and the US, to ensure telehealth and e-commerce delivery is available with low barriers, as a first line of defence, to mitigate the impact and further spread of COVID-19.

As eye care clinics attempt to slowly re-open in the ‘new normal’ post-pandemic setting, the COVID-19 global crisis has left many patients stranded without in-person access to eye care services and products. The pandemic has also wreaked havoc on independent eye care clinics, owned by doctors of optometry, who have the burden of overhead costs, with many weeks of closure and limited services still ahead of them.

“As an eyecare technology company, Lensbox is stepping up to support eye care business recovery, and to fill in the service gap for patients, immediately and safely”, states Founder and CEO, Sanaz Malekeh.

The strategy is working. A significant number of independent clinics have already launched their e-clinics in partnership with Lensbox, offering a complete telehealth and e-commerce solution, creating deeper and expanded day-to-day digital connections with their patients through the platform.

“While COVID-19 has been a tragic and challenging time globally, it has acted as a catalyst for a new vision for many forward-thinking doctors. We are embracing and co-creating the future of eyecare, knowing that disruptive technology can be an impetus for growth and service delivery improvements. Previous to the pandemic, and for many years, optometry has been concerned with online suppliers shipping unregulated products to our patients, sometimes from grey markets, and never requiring a valid prescription”, states Dr. Pavan Avinashi, Lensbox Vice President of Business Development.

Lensbox is also launching the Lensbox Vision Foundation this summer, a charity supported by industry partners and governments, providing tele-optometry and affordable eyewear to chronically underserved patients in remote communities throughout North America.

Click HERE for the full press release.

AAOF Announces 2020 William C. Ezell Fellowship Recipients

AAO American Academy of Optometry logo

The American Academy of Optometry Foundation (AAOF) announces the eleven recipients of the 2020 William C. Ezell Fellowships. The Ezell Fellowship program is named after the founding President of the AAOF, William C. Ezell, OD. It was established to provide recognition and support to talented post-doctoral students who are pursuing an advanced degree in optometric research and education. To date, over 430 William C. Ezell Fellowships have been awarded since the inception of the program in 1949.

Funding for these Fellowships is provided by leading optometric companies, private endowments, and other generous business organizations that represent most sectors of the industry.

The AAOF congratulates the following recipients who have been selected as the 2020 – 2021 Ezell Fellows:

Michael G. Harris Ezell Fellowship Afua Oteng Asare, OD, MPH, MSc University of Toronto

AAO Section on Cornea, Contact Lenses, and Refractive Technologies (CCLRT) Ezell Fellowship Erin Tomiyama, OD, MS, FAAO University of Houston College of Optometry

American Academy of Optometry (AAO) Ezell Fellowship Eugene Appenteng Osae, OD University of Houston College of Optometry

Danne Ventura / Essilor Ezell Fellowship Reynolds Kwame Ablordeppey, OD State University of New York College of Optometry

Facebook Ezell Fellowship Lyndsey Ferris, OD, FAAO Indiana University School of Optometry

Irvin M. Borish / Essilor Ezell Fellowship Young Hyun Kim University of California Berkeley School of Optometry

John N. Schoen Ezell Fellowship Justin Courson University of Houston College of Optometry

Merton C. Flom Leadership Ezell Fellowship Kelsy Steele, OD, MS, FAAO The Ohio State University College of Optometry

Mike Daley / Essilor Ezell Fellowship Kwaku Osei, OD, FAAO University of Alabama at Birmingham School of Optometry

Optometric Glaucoma Society (OGS) Ezell Fellowship Billie Beckwith-Cohen, DVM, MBA, FAAO University of California Berkeley School of Optometry

Rod Tahran / Essilor Ezell Fellowship Rabia Mobeen, BOptom, MPhil University of New South Wales

This year’s Ezell Fellows will be honored at the AAOF’s Annual Celebration Luncheon on Saturday, October 10, 2020 at Academy 2020 in Nashville, TN.

Source: American Academy of Optometry

5 Patient Types Suitable for Second Pair Sales

By Maria Petruccelli

Maria Petruccelli is the Director of Channel Marketing at Hoya Vision Care based in Dallas, Texas. Maria has worked in all aspects of the optical field for more than 25 years. Here is a glimpse of her recommendations for 5 different patient types.

More often than not, eye care professionals sell only a single pair of eyeglasses to a patient. Since patients experience life in all different situations, why shy away from offering options to meet all of our patients’ eyewear needs?

Making recommendations isn’t always going to translate into selling multiple pairs, but it is going to educate the patient and set expectations on what different types of lenses are offered, along with benefits and limitations.

Patients fall into five key motivation groups:

The Fashionista

This patient will enter the clinic dressed in current fashion, interested in choosing frames that have a specific look and often is discerning about frame colour and shape. For this customer, offer an option that highlights their design sense or makes a statement to fit their clothing and style. For instance, Sensity Shine, Hoya’s photochromic combined with a light mirror coating reflects a fashion-forward look.

The Health Advocate

This patient values their health and well-being. The health advocate is often interested in proactive and holistic health solutions like vitamins and nutrition. For this customer offer a package with a beneficial visual solution. An example package is pairing a progressive featuring Hoya’s patented Binocular Harmonization Technology (BHT) with a blue light filtering material like BluTech or coating like Recharge.

The Sports Enthusiast

This patient values their life outside the office, and you could present eyewear as cool gear that may enhance their performance in their chosen activity. For this customer, you can offer a photochromic option and a polarized option. The photochromic lens will provide 100% UV protection in their everyday pair and a Coppertone polarized lens for their outdoor pair.

The Business Professional

This patient spends most of their day at the workplace. They want to optimize their time at work to be productive and comfortable. For this patient you can present an occupational lens as a tool that may increase productivity and provide eye comfort. Offer a task specific lens that is personalized to their working distance and specific need. Lenses like Hoya’s iD Space, Screen or Zoom can be customized to working distance and corridor length, with the added benefit of BHT.

The Student

This patient forms a large portion of clinics’ customer base. They may be in school full-time or part-time, spending a good deal of their time reading and utilizing devices close to their eyes. For this patient, school success is a must and optimizing their vision can be presented as one of their basic school supplies. You could offer a boost style lens like Hoya’s Sync III, to address symptoms of digital eye strain.

You will not sell a second pair every time to every patient. However, you can plant the seed with every patient that second and third pairs make sense and they should consider which pair they want to invest in next.

The full article by Maria Petruccelli is available in the April – May Issue of Optik Magazine.

Click here to view the full article.

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