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BOSS Eyewear Announces Partnership with Orlando Bloom

Carnival Row star, Orlando Bloom, has been announced as the BOSS Eyewear ambassador for 2020. Best known for his work on the Lord of The Rings and Pirates of The Caribbean franchises, Bloom is a world-renowned icon. Introduced by Bloom with the words “Everybody has a story to tell,” the actor’s first campaign, shot by Matthew Brookes, is an optimistic fusion of pop colour, effortless cool, and endless possibilities, with Bloom bringing a laid-back, playful approach to the modern frames in the Spring/Summer 2020 collection. The Spring/Summer BOSS Eyewear campaign featuring Orlando Bloom will be launched globally in February 2020.

Orlando Bloom

Orlando Bloom Q&A

1. How would you define your style in three words?

O.B.: Unique, Authentic, and Original.

2. What is your go to style of eyewear?

O.B.: Aviators.

3. How does your style make for a perfect match with BOSS?

O.B.: Because it’s colourful, accessible and stylish in its distinct way.

4. What are the three style accessories you could not live without?

O.B.: Watch, sunglasses and hat.

5. Which BOSS frame is your favourite and why?

O.B.: The BOSS 1129 with a clip on. It has a great look to it; it’s versatile, comfortable and the fit was perfect.

6. What does it mean to represent a brand like BOSS?

O.B.: It’s a great privilege to represent a brand like BOSS. They’re a household name. I grew up wearing Boss t-shirts. Who doesn’t want to be a BOSS?

7. What do you look for when choosing the perfect pair of glasses?

O.B.: Fit, weight, comfort, and of course look.

Click HERE for the full press release.

Researchers Study Impact of Children’s Eyeglass Wear on Their Development

For parents, managing their toddlers’ eyeglass wear-time can be a grueling task. Astigmatism in kids, especially toddlers and infants occur at moderately high instances but usually reduces as the child grows. Erin M. Harvey, associate professor of ophthalmology and public health, and co-principal investigator, points out that “children who are nearsighted can see fine up close, and children who are farsighted can see well at a distance, but for children with astigmatism, everything is blurry.”

“The critical questions, then, are if eyeglasses are prescribed for astigmatism in this age range, will children wear them, and will they produce a measurable impact on vision and language, cognitive and motor development?” Harvey said.

Harvey came up with the idea to put a heat-sensitive sensor on the eyeglass straps to measure when the glasses are being worn by the children three years or younger. For the study, researchers will divide children with astigmatism, ages 12-35 months, into two groups. As part of the study, a team of local pediatricians from El Rio Health and Banner University clinics will prescribe eyeglasses and provide traditional support to the first group. They will also prescribe glasses to the second group, but with the addition of clinical support that encourages the children to wear the glasses.

When the children turn three years old, the researchers will test their vision and measure their language, cognitive and motor development using the Bayley Scales of Infant and Toddler Development. By analyzing those results with wear-time data, Harvey and co-investigator Joseph Miller will be able to determine if the additional clinical support made a difference in how often the children wore their eyeglasses, and if more wear time had significant effects on their vision, language, cognitive and motor development. The results will help parents understand the impact that wearing glasses will have on the development of their young astigmatic children.

https://phys.org/wire-news/331958489/ua-study-looks-to-measure-benefits-of-eyeglasses-for-toddlers.html

Soft Glamour That is Sure to Catch Your Eye

Fall 2019 is the season of soft glamour and eclectic decadence for Kate Spade, with a refined approach to colour. The gradient pink/grey lenses of the Fenton sunglass exude the optimistic femininity that Kate Spade is famous for. Framed by a lightweight metal, oversized square shape with the signature metal spade logo on left and right temple.

Distributed by Safilo: www.safilo.com 

Third Annual OPTImum Retail Award Open for Submissions

Vision Expo East 2020 announces that the third annual OPTImum Retail Award is accepting submissions from independent boutique retailers. The OPTImum Retail Award aims to celebrate independent boutique retailers by allowing them to showcase their products, stores, visions and stories to the optical industry.

Businesses in the independent retail market are encouraged to submit their stories for consideration by February 7. Applicants are asked to share their in-store innovations, individuality, culture, brand loyalty and technology usage.

To determine the top three finalists, a committee of the industry’s top leaders will deliberate and vote on which retailers they feel are most deserving of the award. The three finalists will be announced on February 21. To determine the final winner, Vision Expo social media channels will be opened for voting from Feb. 21–March 6 to be factored into the judges’ scores. The 2020 OPTImum Retail Award winner will be announced at Vision Expo East during the Independence @ The Creative Edge panel on March 28.

All independent boutique retailers are encouraged to submit their application by February 7. To submit your application or to find out more information, visit VisionExpoEast.com.

Source: Vision Expo

CORE Announces Significantly Expanded Presence at 2020 Global Contact Lens Symposium

Centre for Ocular Research & Education (CORE)

The Centre for Ocular Research & Education (CORE) has announced its largest-ever participation in the upcoming Global Specialty Lens Symposium (GSLS). The annual conference is expected to attract prominent researchers, clinicians and educators from 35 countries later this month in Las Vegas.

“The range of CORE-led sessions on dry eye, contact lenses, myopia management and instrumentation across four days reflects how we have taken a markedly increased role in the specialty segment, which is growing more exciting by the year,” said CORE Director Lyndon Jones, PhD, DSc, FCOptom.

For the first time, GSLS is opening with two pre-meeting interactive workshops. “Contemporary Dry Eye Disease Practice” features CORE’s Dr. Jones and Karen Walsh, BSc(Hons), PGDip, MCOptom plus Aston University’s James Wolffsohn, MBA, PhD. The high-energy session, slated for Wednesday, January 22 at 6 p.m. PDT, showcases and demonstrates multiple elements that can be incorporated into diagnosis, treatment and ongoing management dry eye patients.

On Friday, January 24, Drs. Jones and Wolffsohn partner again in the 10 a.m. PDT general session to discuss “A Clear Vision on Dropouts.” Moderated by educator and consultant Eef van der Worp, BOptom, PhD, the presentation focuses on three aspects behind the dropout phenomenon to stabilize and increase the wearer base.

Later that day, Drs. Walsh and Jones bring attendees inside one of the latest diagnostic devices for the dry eye arsenal. “Working Smart: Streamline Your Dry Eye Practice with New Technology – Medmont” begins at 1:30 pm PDT.

On Saturday, January 25 at 9 a.m. PDT, “Dry Eye and Contact Lenses: Harmony or Havoc” pairs Drs. Jones and Walsh to review methods to determine if patients truly have dry eye disease, discuss various approaches used by companies to manage contact lens discomfort, and describe the science behind these approaches.

Just prior to the conference close, beginning at 2:20 p.m. PDT, a panel of prominent researchers addresses “A 2020 Vision on Specialty Lens Care.” Dr. Jones collaborates with Shalu Pal, OD, Kelsey Steele, OD, MS and Loretta Szczotka-Flynn OD, PhD—plus moderators Karen DeLoss, OD, and Dr. Van der Worp—to share academic and clinical viewpoints on best practices in specialty contact lens solutions, hygiene and handling.

In addition to its presentations, a CORE venture will be represented among the conference’s scientific posters. “Deposition of fluorescently tagged lysozyme on contact lenses in a physiological blink model” provides insights on daily disposable lenses using OcuBlink, the CORE-affiliated in vitro eye model that accelerates ophthalmic product research and development.

In parallel with GSLS, CORE Clinical Scientist Debbie Jones, BSc, FCOptom, will be a featured speaker at CooperVision’s annual Educator’s Meeting regarding the MiSight® 1 day contact lens clinical study for slowing the progression of myopia in children. CORE has been the largest site for the multi-year landmark study, which is now entering its seventh year.

Source :  Centre for Ocular Research & Education (CORE)

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