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Optik Launches ShowCase Tour for Eyewear Enthusiasts

#optikEyeStyle Tour

Optik Magazine is pleased to announce its inaugural #OptikEyeStyle Showcase Tour in three cities starting June 4th in Vancouver.  The tour will bring independent eyewear frame collections together with optical buyers, managers and practice owners.  The tour will make stops in Toronto in August and Montreal in September.

Each event starts at 5 PM and runs through the evening, followed by a social hour for mixing and mingling. 

World-class independent eyewear collections will showcase their latest releases and attendees can browse, purchase and network with like-minded eyewear enthusiasts. 

The venues have been selected for their unique vibe and casual atmosphere. Host, Sheena Taff, Optik Fashion/Optical editor said, “It’s important to know what’s on trend for a differentiated dispensary.  The events are a unique opportunity to see the latest in eyewear fashion and network with engaged industry leaders”.   

The full list of collections attending, and venue details are updated on the website:

https://www.optiknow.ca/optik-eyestyle-tour/

Registration for the events is open to optical buyers, managers and practice owners. Admission is $25 and includes light fare and beverages.

The event is also supported by “Friends of Independents”, including The Optical Group, HOYA and Digital ECPs. 

Essilor Reveals SEE MORE. DO MORE. National Marketing Initiative

Essilor Canada announces the launch of SEE MORE. DO MORE., a national marketing campaign designed to share its new brand identity and celebrate the impact of decades of eyeglass lens research and development to improve vision.

“At Essilor, we believe that people deserve the right vision solution to unleash the full potential of their life, every day, all life long,” explains Jean-François Couture, VP of Marketing and Communications. “The Essilor® brand brings premium products such as Varilux®, Eyezen™, Crizal®, Xperio® and Transitions® under one brand –Essilor– to speak with one voice. This new brand identity will also showcase Essilor’s product offering and help forge a closer relationship with both eyecare professionals and consumers.

As part of the SEE MORE. DO MORE. campaign, Essilor will provide a new offer to patients, available through their independent eye care professional, to promote thinner and lighter lenses with blue protection. Called “See more. Get more.” this offer upgrades patients to the better-performing lens materials Airwear® or TL16™ with blue protection over standard 1.5 plastic with Smart Blue Filter™, in Varilux®, Eyezen™+, or Single Vision Stylistic™ at no additional cost. It is available now through the end of August. Independent ECPs can sign-up on GetMore.essilor.ca to receive the in-office patient material.

Click HERE for the full press release.

Marchon and ABG Group Renew Global Eyewear Partnerships for Nautica and Nine West

Marchon Eyewear and Authentic Brands Group (ABG), owner of a global portfolio of lifestyle entertainment brands, today announced the long-term renewals of the existing global eyewear licensing agreements for the Nautica and Nine West brands, respectively.

The strong alliance between the two companies is for the exclusive worldwide design, development, production and distribution of optical eyewear and sunglasses for Nautica, and optical eyewear and prescription sunglasses for Nine West.

“Given their leadership in the eyewear space, we are pleased to continue our partnership with Marchon on the expansion of Nautica and Nine West eyewear. Both of these brands coupled with Marchon’s expertise provide fashion eyewear to both men and women with a recognizable and modern approach,” said Jarrod Weber, Group President of Lifestyle at ABG.

“Nautica and Nine West are both iconic American brands that hold an important place in consumers’ hearts and minds. Both have been long term brands for Marchon and will continue to represent a core portion of our Lifestyle portfolio,” said Nicola Zotta, CEO & President of Marchon Eyewear, Inc. “We appreciate that ABG has provided a clear vision and thoughtful direction for each brand and we are honoured to renew our partnership so as to strategically grow these brands within the eyewear category.”

Retail distribution for both brands is very strong with the Nautica eyewear collections sold worldwide in optical retailers, department and specialty stores, as well as through travel retail, nautica.com and other key online accounts.  Nine West eyewear is sold around the world in upscale optical chains and specialty retailers and is also available via individual eye care professionals.

Click HERE for the full press release.

New Elasta and Emozioni American Eyes Campaign Revealed

Safilo unveils its 2019 American Eyes marketing campaign, in celebration of its Elasta and Emozioni ophthalmic collections.

This year’s campaign stars Peter Tacia, O.D., and colleague Heidi Dancer, optician, of Drs. Seals, Tacia, Bartz, Zainea, Whitmore, Lark of Alma, MI. The campaign was shot on location in their Alma practice and will run in various eyewear trade publications this year.  

This marks the third year in a row that Safilo has looked to trusted eye care professionals to star in the Elasta and Emozioni campaign.

The American Eyes campaign concept was first introduced in 2017 in celebration of the North American reintroduction of Safilo’s flagship Elasta and Emozioni ophthalmic collections. A marketing campaign, as well as a captivating photo exhibition – timed to Vision Expo East – paid homage to American opticians  across the country – celebrating the people, optical shops and landscapes they called home.  A total of eight Safilo customers were included based on their unique locations and high regard for the Elasta and Emozioni collections, of which, Wichryk Eye Associates of Macungie, PA was also featured.

Click HERE for the full press release.

Etnia Barcelona’s “Bigger Splash”

Hockney, California, the seventies, swimming pools, towering palm trees and endless blue, sunny skies… The new #BeAnartist Spring/Summer ‘19 campaign by Etnia Barcelona features new combinations of acetate and exclusive metals on the front pieces, daring new shapes, and futuristic end pieces that are full of personality. Colour, character, tradition and modernity all combine in these new models created with every unique style in mind. Featured model: The Watcher Sun.

Distributed by: www.etniabarcelona.com

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