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Winners of Best Exhibitor Booth Contest at Vision Expo East Announced

Vision Expo has announced the winners of the 2019 Best Exhibitor Booth Contest at Vision Expo East 2019. Winning booths were voted on by Show attendees, who voted for their favorite exhibitor booth in each of two categories “Most Creative Booth Design” and “Best Brand Activation.”

The winners are:

Article One (Booth G756) for “Most Creative Booth Design”

Article One

and

Essilor of America (Booth LP4233) for “Best Brand Activation”

Essilor of America

Winning exhibitors receive $1,000 in credits to use toward sponsorship options at future Vision Expo shows.

Additionally, all attendees who participated in voting were entered into a $500 American Express gift card drawing with one winner selected.

The winning attendee is: Danielle Nelson, Shippee Family Eye Care

UW Graduate Student Creates First Standardized Reading Visual Acuity Chart in Arabic

A graduate student at the University of Waterloo has developed the first standardized chart to measure vision for reading in Arabic – a language spoken by hundreds and millions of people around the world.

The chart will eliminate the potential for inconsistent eye results, as it addresses challenges presented by the language’s complexity. Dr. Balsam Alabdulkader, a PhD student at the School of Optometry & Vision Science, was inspired to create the chart after returning to her clinical job in Riyadh, Saudi Arabia, and becoming frustrated with what was available – or, more precisely, what wasn’t.

“For my masters thesis project, I worked on the gold standard chart in English and learned about the importance of the standardized features in near acuity charts. I wanted to get a standardized chart in Arabic for testing my patients,” she said. “I then discovered that we don’t have one.”

There are no standard texts in Arabic from which to draw sentences and there is no standard or accepted font in Arabic, said Dr. Susan Leat, who supervised the project. “Nor is there any standard method of determining the size of Arabic text, as there is in languages, such as English, that use Roman letters.”

When creating reading acuity charts, sentences are selected and tested for grade level, reading speed and other factors. Outliers are removed so that the sentences are consistent in their level of difficulty. The sentences are then arranged in a standard format, with sentences that gradually become smaller in a logarithmic scale, as the patient reads down the chart.

To determine font size, chart designers use the x-height (the distance between the baseline and the top of lower-case letters). This system works well for Roman letters. Arabic, however, is cursive, meaning the letters join together, and there is wide variation in letter height.

To overcome this challenge, Dr. Alabdulkader and Dr. Leat used a single repeated sentence, and picked one letter to use as a “yardstick” to determine the font size for each line and the spacing between the lines.

As there is no way to physically compare the Arabic print size to Roman letters, Dr. Alabdulkader and Dr. Leat empirically scaled the Arabic print against English using the reading performance of participants who could read both languages.

The resulting BAL (Balsam Alabdulkader-Leat) chart is available in three different versions. Each chart has fifteen print size levels that are labelled in logMAR and point size.

With help from WatCo, the University of Waterloo’s Commercialization Office, the two researchers have obtained copyright on the BAL chart and have now commercialized it through Precision Vision. It went on sale for the first time at the recent Academy of American Optometry conference in San Antonio.

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year License Agreement

Safilo and Kate Spade New York, the world-renowned life and style brand, jointly announce the anticipated renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and worldwide distribution of Kate Spade New York branded sunglasses and optical collections. The agreement will now run until June 30, 2026.

“The long-standing relationship with Kate Spade, which began back in 2000, is a success story which has seen the growth and expansion of the brand in the eyewear sector, making it today a leader in the high contemporary consumer segment, especially in North America which represents the largest market for the brand’s eyewear. The collections are very well appreciated by our customers as demonstrated by the increasingly positive business it is generating both with optical and sun frames,” comments Angelo Trocchia, CEO of Safilo Group. “The strong results achieved over the years with Kate Spade’s eyewear collections and the brand’s significant potential in the US as well as in other markets including Asia, represent a further opportunity for us to grow the business in our strategic Contemporary and Premium segments.”

“We are thrilled to continue our long-term partnership with Safilo for Kate Spade New York eyewear,” says Anna Bakst, CEO and Brand President of Kate Spade New York. “Eyewear is emotional… A person often wears eyewear to express their style and mood. By renewing our Safilo partnership, given their rich heritage and expertise in the eyewear market, we look forward to continuing to provide our customers with exciting and innovative eyewear choices.”

Source: Safilo

New Blackfin Website Online

Style diversity, exploring new perspectives. A black veil, tossed by the wind, amid the white dunes of a barren, almost ultra-terrestrial, landscape. This is the first image one sees on the new Blackfin website

Consistent with the transformative journey that permeates every aspect of the company – products, ad campaigns, stands – the website now is also a reflection of the techno glamour features that are the stage upon which the Blackfin milestone plays out, Year Three of the Third Phase.

Located on the home page are the brand’s three main pillars: NEOMADEINITALY, a confluence of the company’s DNA, history and approach to corporate citizenship as a fundamental part of the business; CREDO, narrating the more dreamlike essence of the brand’s doctrine; and, TITANIUM, the technical treatise of Blackfin, tied to the material.

The collection is presented in an orderly fashion and divided into categories and styles. Information, like the location of the shops and the area dedicated to the media, is immediately accessible. Users can also create a wish list of their favorite products, download it in PDF format to their smartphones and send it to their friends or optician.

 Click HERE for the full press release.

WestGroupe to Launch Helly Hansen Eyewear Collection

WestGroupe announces the new agreement with Helly Hansen eyewear for the distribution of optical and sun collections for North America. The initial launch in March will begin in Canada featuring the optical collection, followed by sunwear in the spring and the USA launch in 2020.

Celebrating more than 140 years of innovation, Helly Hansen has been making professional grade gear to help people stay and feel alive for almost 140 years. The optical and sunglass collections embrace the DNA of the brand and takes its inspiration from the apparel, appealing to active people who like the outdoor and a sporty lifestyle. 

The unisex optical collection features 15 iconic styles, each in 3 colours, ranging in materials of Titanium, stainless steel and TR-90. Each style comes with a protective case and lens cloth.

The sunglass collections feature various lens coatings. There are 2 segments in the sunwear collection: Lifestyle and Sport sun. New for 2019, the Helly Hansen Sport Sun collection features a range of interchangeable active lenses. 

Source: WestGroupe

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