An alliance between Marcolin Group and L Brands (Victoria’s Secret and Victoria’s Secret PINK) gives rise to a new digital business model for the world of eyewear.
Time-to-market and omni-channel are keywords when it comes to competing in today’s rapidly evolving marketplace. That is why Marcolin Group and L Brands have decided to establish a unique approach to the eyewear industry that is fast-responding and digitally-oriented.
The first eyewear collection created by the partnership with L Brands was unveiled on November 8, 2018 at the Victoria’s Secret Fashion Show. The Supermodels wore the Marcolin Group designed and manufactured Victoria’s Secret and Victoria’s Secret PINK sunglasses down the catwalk.
Victoria’s Secret and Victoria’s Secret PINK eyewear will launch as flash collections, releasing new product waves every two to three months at key times throughout the year available for purchase in stores and online. The styles will be available for purchase on victoriassecret.com.
The boutiques will showcase the eyewear with merchandising concepts specific to eyewear and in the spirit of the brands. The product will also be available for purchase directly through Victoria’s Secret and Victoria’s Secret PINK’s Instagram profiles.
The worldwide licensing agreement will be valid until the end of 2023. Global distribution in the optical market will begin in 2019.
Click HERE to read the full press release.
