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June 13, 2019June 11, 2019

HUGO and Liam Payne Partnership Expands to Include Eyewear Collection

Liam Payne is to become the official face of HUGO Eyewear, adding to the singer-songwriter’s new role as global brand ambassador for HUGO.

The progressive fashion brand creates designs that stand outside the status quo, and this extends to a trend-driven eyewear collection featuring unexpected shapes, colours and materials that push contemporary style to the next level.

The British musician is known for his confident sense of style, and often turns to eyewear to provide the finishing touch to a look. “Glasses and sunglasses can transform an outfit and take it from something that looks good to something that has a really individual twist”, Payne says, adding: “Representing HUGO Eyewear is a perfect fit for me. The brand completely understands what it means to care about style, and also to want something a little different from the rest.”

HUGO is distributed by Safilo.

Click HERE for the full press release.

June 12, 2019May 20, 2026

Flexon for the Fashion-Conscious Man

Marchon introduces Flexon Black, the new, upscale, contemporary minimalism collection for the men’s luxury optical market. A hybrid of technical innovation, true artisanship with Flexon’s signature strength and resilience. Six impeccably designed styles which embody premium design, exceptional engineering, and extreme durability. Select styles feature a patent pending screwless hinge that functions with effortless spring and buoyancy.

Distributed by Marchon : www.marchon.com

June 11, 2019

Marcolin Announces Operational Changes

Marcolin Group announces that Giovanni Zoppas is leaving his responsibilities in the Group, while still remaining as a Director of the Board.

Giovanni Zoppas moves on to Thélios in the role of CEO and General Manager of the joint venture established by Marcolin with the LVMH Group. This is part of an agreed-upon plan between the parties, aimed at maximizing the overall value of Marcolin Group.

Source: Marcolin

June 11, 2019June 10, 2019

Alcon Launches Art-focused Campaign for Cataract Awareness Month

Alcon is launching a new art-focused campaign in honour of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing colour and encourages those diagnosed with cataracts to understand the benefits of cataract surgery.

Many patients are unaware that the progression of cataracts can be gradual, so it can be harder for them to notice how certain aspects of their vision have changed – including their ability to fully see colours – until the cataracts are treated. In fact, according to an Alcon survey of adults who have undergone cataract surgery, more than 65% report being surprised by the brightness and vividness of colours post-surgery.

To bring the impact of cataracts to life and illustrate the effects of cataracts on seeing colours, Alcon commissioned a piece of artwork by renowned NYC-based colour artist Monika Bravo. The artwork – featured digitally in both “clear” and “cataract” vision – can be seen by patients on MyCataracts.com, as well as on the My Cataracts by Alcon Facebook page throughout the month of June.

Click HERE for the full press release.

June 11, 2019June 10, 2019

The Vision Council Hosts Second Event in Summit Series

Last week The Vision Council hosted the second of four events in their new Summit Series. The Optical Innovation Summit—held June 5–6 in Boulder, Colorado—gathered C-level executives and emerging companies in the vision care space to discuss the inevitable changes affecting optical retail.

With the goal of advancing technologies and business models, participants attended a series of discussions, and ideation and reflection sessions, designed in collaboration with Bart Foster, strategic advisor to The Vision Council, that focused on opportunities in the industry, consumer trends and some of the challenges emerging companies are facing.

Foster led an exercise called “The Future Backwards,” where participants identified the current state of the customer journey, then worked backwards to identify the key events and milestones. The group then discussed the ideal customer experience and the steps it would take to create that experience.

Emerging companies including DITTO, Hue.Ai, Pair Eyewear, Cognivue, Eyes4Lives, NovaSight and King Children engaged with industry leaders during the “My Biggest Challenge” session and received feedback on how to successfully grow their businesses in the ever-changing optical landscape.

Attendees were also given the chance to explore Boulder with hikes and walking tours offered throughout the summit, plus opportunities to discover the city’s famous Pearl Street.

“It’s great to see the second event in The Vision Council’s Summit Series be so successful and this year’s Optical Innovation Summit was a wonderful occasion to engage in meaningful discussions,” said Ashley Mills, CEO of The Vision Council. “Gathering the industry’s top executives with startup innovators to dig deeper into the customer experience was a great exercise. I’m looking forward to the next event in the series, so we can continue this positive and productive energy.”

The Vision Council will continue their Summit Series with the Marketing Insights Summit, to be held Oct. 15–16 in Boulder, Colorado.

For more information on The Vision Council’s Summit Series including the Optical Innovation Summit, visit thevisioncouncil.org/summitseries.

Source: The Vision Council