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October 14, 2025October 9, 2025

Nikon Optical Canada Launches “Nikon Lenswear Moment Makers” – A Global Campaign Spotlighting Eye Care Professionals Who Bring Vision to Life

This campaign launches in Canada on October 14th – featuring sponsored social media posts across Instagram, Facebook and LinkedIn. Its goal is to target Canadian patients and eye care professionals to create awareness and education around vision and the Nikon Lenswear brand and to reinforce trust when choosing Nikon.

2025 CAMPAIGN

Nikon Lenswear moment makers, the eye care professionals campaign

Nikon Lenswear, a global leader in ophthalmic lens technology, proudly unveils its latest campaign, Nikon Lenswear Moment Makers, a tribute to the dedicated eye care professionals (ECPs) who bring unparalleled expertise, passion, and commitment to their craft. This initiative shines a light on Nikon Lenswear Partners who share a common mission: enabling people to experience the world through Vision You Can Feel.

With Moment Makers, Nikon Lenswear emphasizes the essential role these experts play in enhancing lives through precise, high-quality personalized vision solutions. Across different cities and cultures, these professionals form a global community united by their dedication to service, ensuring that patients not only see better but also live their lives to the fullest.

NIKON LENSWEAR MOMENT MAKERS

This campaign builds upon Nikon Lenswear’s brand philosophy of Vision You Can Feel, showcasing the stories of eye care professional’s and the dedication of the Moment Makers, Nikon partners. Canada’s campaign is two-fold. The consumer campaign aims to create awareness and to reinforce trust from consumers in the in-store experience while highlighting the importance of expert guidance of Eye Care Professionals in vision care. The ECP campaign aims to disseminate the experiences and stories of Nikon partners that work with the Nikon Lenswear brand to deliver premium vision and customer experiences to their patients.

CAMPAIGN LAUNCHES THROUGH MULTIPLE SOCIAL MEDIA PLATFORMS

Nikon Lenswear Moment Makers will roll out across the country starting October 14th for a 6-week period across digital social media platform such as Instagram, Facebook and LinkedIn, featuring real-life testimonials from optometrists and opticians who are passionate about their profession. Through digital storytelling and social media engagement, the campaign will bring to life the commitment of ECPs in delivering the best visual experiences.

For decades, Nikon Lenswear has been at the forefront of optical innovation, delivering advanced ophthalmic lens solutions trusted by professionals and consumers worldwide. With a legacy of precision and quality, Nikon Lenswear continues to shape the future of vision, ensuring that every pair of lenses provides an experience beyond sight.

For more information about the Nikon Lenswear Moment Makers campaign, visit its official Instagram, Facebook or LinkedIn page or log on to https://nikonlenswear.com/en-ca/nlmm view all the ECP testimonials.

Click HERE for the press release.

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October 10, 2025October 10, 2025

Design Eyewear Group Expands with Six French Brands

Design Eyewear Group and 6 new French brands October 2025

Design Eyewear Group announces the acquisition of six eyewear brands from the French company KNCO. The acquisition includes two proprietary adult brands – Francois Pinton and Karavan – two proprietary children’s brands – Karavan Kids and Kaliboo – as well as the licensed children’s brands Jacadi and Catimini.

KNCO has long been a strong player in especially the French eyewear market, focusing on both proprietary adult brands with a strong French heritage, as well as being one of the key players within the children frames segment. By selectively acquiring six brands and key assets, Design Eyewear Group strengthens its foothold in France, one of Europe’s most important eyewear markets, while entering a new product category, which the company expect to expand to other key markets.

Children’s Eyewear: A New Strategic Category

This acquisition marks Design Eyewear Group’s first step into children’s eyewear. Frames for children face unique demands: they must be durable, safe, and comfortable, while also appealing in style. KNCO is a market leader in this segment, holding a key position in France, making the addition of Karavan Kids, Kaliboo, Jacadi, and Catimini a natural fit for its portfolio.

Continuity and Strategic Growth

“This is another important step in our journey,” says Lars Flyvholm, CEO of Design Eyewear Group. “Following our June acquisition of MENRAD and the licensing agreements with Jaguar, JOOP!, Bogner, and Morgan, this new addition gives us an even broader foundation for growth. We are expanding not just geographically but also into new segments, such as children’s eyewear, where we see strong potential. The KNCO brands fit naturally into our portfolio, complementing our existing strengths in design, craftsmanship, and international distribution.”

Approximately 15 KNCO employees will join Design Eyewear Group. This includes four experienced designers and product managers who will continue developing the brands, as well as sales reps and the customer service team who know the customers and product portfolio in depth.

Looking Ahead

With this acquisition, Design Eyewear Group underlines its commitment to long-term growth through carefully selected brands that combine strong identities with market potential. By adding both established adult labels and highly demanded children’s lines, Design Eyewear Group are building an even more diverse portfolio that reflects the needs of today’s eyewear customers.

Design Eyewear Group will take over the brands starting October 11th, 2025.

Source: Design Eyewear Group

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October 10, 2025October 10, 2025

Specsavers Canada Highlights National Vision Gap: One-Third of Canadians are Overdue for an Eye Exam

One in three Canadian adults are overdue for an eye exam, and 17% report their last eye exam was over five years ago, according to the Canada Eyecare Report 2025, released today by Specsavers Canada for World Sight Day. Based on a national survey conducted by Angus Reid Group, the report provides valuable insights into Canadian attitudes toward eye health and barriers to seeing an optometrist.

“The survey reveals a significant eyecare awareness problem in Canada,” said Naomi Barber, Clinical Services Director at Specsavers Canada. “Lack of knowledge about eye health is causing many Canadians to delay essential care and possibly put their sight at risk.”

Key Findings from the Canada Eyecare Report 2025:

Affordability is a significant barrier to care. More than half (51%) of Canadians identify cost as a concern when accessing optometric care. Lack of extended benefits coverage is a barrier to getting an eye exam, and there is confusion around provincial coverage: 61% of people who qualify don’t think they are covered.

Many of the people who need eyecare the most are not receiving the care they need. Children, seniors, and people with diabetes are less likely to receive care at recommended intervals, underscoring a critical gap in preventative care delivery.

Canadians underestimate asymptomatic eye disease, delaying essential care. 42% of Canadians say that if they had a problem with their vision, they would know it, while 38% say they would wait until symptoms appear. In fact, sight-threatening conditions can develop without symptoms. Routine eye exams are the key to detecting sight-threatening conditions before they impair vision. Comprehensive eye exams using a 3D scan known as optimal coherence tomography (OCT) significantly improve detection of early eye disease.

Myopia is significantly accelerating. Nearly half (46%) of Canadians are reporting a diagnosis of myopia (nearsightedness), according to the survey. The rate of myopia among children and teens is rising steeply, yet only 17% of Canadians are aware of this increase, and just 9% are aware of the link between myopia and sight-threatening conditions.

“The Canada Eyecare Report 2025 is a pivotal step in expanding awareness about the importance of routine eye exams and how we can unlock the barriers that currently exist in Canada,” said Barber, “We know that 75% of vision loss is preventable and treatable^[1]. Advanced diagnostic tools like OCT help optometrists detect and monitor eye health changes before they impact daily life. We encourage all Canadians to book a comprehensive eye exam.”

The Canada Eyecare Report 2025 was developed with input from vision health organizations including the Canadian Association of Optometrists, Canadian Council of the Blind, Diabetes Canada, Fighting Blindness Canada, Indigenous Children Eye Examination and the International Agency for the Prevention of Blindness.

Through this report, Specsavers seeks to bring visibility to crucial issues around eye health and help reduce avoidable blindness caused by uncorrected vision problems and undiagnosed eye diseases.

The Canada Eyecare Report 2025 is available at https://www.specsavers.ca/eye-health/eyecare-report

^[1] A Report Card on Vision Health in Canada, The Canadian Council of the Blind and Fighting Blindness Canada. October 2022.

Source: Specsavers

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October 10, 2025October 10, 2025

In-Depth Paper and Companion Expert Video Series Explore 25 Years of SiHy Contact Lenses

A new peer-reviewed paper and companion video series that explores the 25-year history, reach, and impact of silicone hydrogel (SiHy) contact lenses are now available for the eye care community. Both feature perspectives from experts in the field and are intended for eye care professionals (ECPs), educators, and students to further extend their knowledge about the material and fitting opportunities.

Authored by Karen Walsh, Lyndon Jones, Philip Morgan, Eric Papas, and Anna Sulley, Topical Review: Twenty-Five Years of Silicone Hydrogel Soft Contact Lenses can be read online or downloaded from Optometry and Vision Science, the journal of the American Academy of Optometry.

Filmed at the 2025 BCLA Clinical Conference, the multi-part video series expands on the written review with insightful commentary from Professors Jones, Morgan, and Papas, including their views on where SiHy developments are headed. The first segment can be watched at https://vimeo.com/1119617337. Additional segments, spotlighting several prominent ECPs who share how actively prescribing SiHy contact lenses enhances their practice and the wearer experience, are slated to follow in the coming months.

“A quarter century after being introduced, silicone hydrogels are the clear contact lens material of choice for eye care professionals, representing about 75% of all daily wear soft lens fits. Beyond the white eye benefits of high oxygen transmissibility, contemporary SiHy provides wearers with comfortable contact lenses that they can wear for long hours, and which are available in virtually every prescription,” said Karen Walsh, the paper’s first author and Senior Director of Global Professional Affairs at CooperVision.

“SiHy’s adoption curve also lets us look ahead to the future of contact lens technologies. Similar to how recommending silicone hydrogel has become everyday behavior across the profession, I believe the same will happen with other aspects of practice, such as myopia management and widespread multifocal contact lens use for presbyopia.”

The paper and video series are funded by CooperVision as part of its ongoing commitment to advancing global eye care, including its MyDay^®, clariti^® 1 day, Avaira Vitality^®, and Biofinity^® families of silicone hydrogel contact lenses.

Click HERE for the press release.

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October 9, 2025September 18, 2025

Sunday Somewhere: Where Retro Spirit Meets Modern Style

Voila Optik September-October 2025 WestGroupe sunday somewhere SS1048045218C

Ida (SS1048) is a retro revival frame with a modern twist. Featuring a flat brow that subtly rounds towards the bottom of the frame with a unique blend of bold acetate and refined titanium, it is both eye-catching and effortless. Available in Black Tortoise, Blue Gold, and Rosewood.

Distributed by: www.westgroupe.com

About WestGroupe:

Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of globally recognized proprietary eyewear brands including KLiiK denmark, FYSH, EVATIK, Superflex® and OTP.

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