fbpx

Carrera Announces Jared Leto as the Face of the Carrera 2016 Campaign

Photo credit-Jared Leto

 

Carrera announces Academy Award Winning actor, musician, director and entrepreneur Jared Leto, as the new face of the 2016 Carrera Eyewear campaign. In celebration of the brand’s 60th Anniversary, Carrera has chosen one of the world’s most unconventional talents to represent the brand’s new “Maverick” collection.

Debuting in February, the new and bold Maverick Collection will reveal an updated shape, a unique bridge construction and overall lightness. Super thin frames for both optical and sun developed to provide a lightweight experience for all-day comfort and a contemporary look.

The international advertising campaign will launch worldwide starting February 2016.

To read the full press release, click HERE.

 

Photo credit: Jared Leto

Created with Love, by GX

Gwen Stefani creates GX, a retro chic collection created for the younger, self-expressive individuals. The frames emulate Gwen Stefani’s flare for fashion while maintaining an affordable way for the spectacle wearers to have multiple pairs. GX006 is a creative masterpiece, a retro designed frame with a pearlized gradient shade of green to brown. GX013 has a bold shape with a pop of colour making it playful, eye catching and a definite statement piece. “This has been a dream come true” states Stefani, and for us four eyed by-spectacled individuals as well.

Distributed by TURA INC. www.tura.com

ÖGA Pilträ: perfect visual unity

A masterpiece of technical engineering, the latest addition to the ÖGA brand is known as Pilträ which ingeniously combines wood, aluminum and acetate for a distinguished product of unrivalled purity!

The temple, made up of two pieces of Stamina (wood) joined by a fine aluminum strip, has the appearance of a homogeneous material. The softness and natural feel of wood, combined with the hardness and sheen of metal and the finish of acetate is a true feat of technical engineering in the service of design. The double-action stainless steel flex-hinge is fitted with an anti-rocking mechanism to optimise the positioning of the temple.

ÖGA: unique products for men with assertive personalities.

www.rlanctot.com

Tiny 3D Glasses Confirm Mantises Use 3D Vision for Hunting

Researchers from Newcastle University built a 3D cinema for insects, along with an old-school pair of 3D glasses, in order to determine if the praying mantis perceives objects in 3D. Stereopsis has been shown in mammals, amphibians and birds but little was known about how insects perceive 3D.

The glasses were constructed out of one blue and one green lens, because praying mantises see red light poorly, attached to the mantis with beeswax. The mantis was then shown footage of bugs crawling around. 2 dimensional footage of the bugs were ignored but when the bugs were shown in 3D the mantis would strike out at them, confirming that mantises do use 3D vision similar to vertebrates. Initially, researchers tried using polarized lenses similar to modern 3D technology but found that the screen was too close to the subject for the images to be properly separated.

It is hoped that understanding stereopsis in simpler systems such as insects will lead to the development of robust stereo algorithms for use in robotic 3D sensors.

Further information: http://www.nature.com/articles/srep18718

Your VuePoint Nutrition and Vision Survey Now Open

Your VuePoint Survey

Nutrition and vision

VuePoint is interested in Ocular Nutrition Supplements recommended to patients in your practice.

Share your experience for a chance to win a $100 or one of two $50 Visa prepaid gift cards by completing the short online survey.

The more questions you answer the higher number of chances to win.

Optik will select random winners from all entries and publish the names of winners in our April edition.

Click here to take the survey. 

Visit our VuePoint Survey Page for details of prior surveys.

 

Featured Posts

World Council of Optometry

World Council of Optometry President’s Statement Reflecting on World Optometry Week 2026

WCO President Dr. Cindy Tromans addresses World Optometry Week 2026 highlighted the need for stronger, more integrated eye care systems and a greater role for optometry in health care.

Learn More
ClearVision logo

ClearVision Optical Collaborates with Drexel University on Eyewear Design Course

ClearVision Optical is partnering for a second time with Drexel University’s Westphal College of Media Arts & Design on a course focused on developing eyewear for diverse users.

Read more
Oakley- MATTHEW M. WILLIAMS and TRAVIS SCOTT March 2026

Oakley Names Matthew M. Williams Creative Director for Apparel, Footwear and Accessories

Oakley has appointed Matthew M. Williams as creative director of apparel, footwear and accessories, working alongside Travis Scott in the brand’s evolving creative direction.

Read more
SLEDGE campaign from J.F. Rey March 2026

J.F. Rey: SLEDGE Series – The Mechanics of Style

J.F. Rey is continuing to build on its SLEDGE series, a collection the company positions as a showcase of its expertise in eyewear engineering and structural design.

Read more
Denise Bernachez Nikon Optical Canada leadership

Women of Distinction – Denise Bernachez: Leading with Curiosity, Courage, and Conviction

Denise Bernachez often jokes that she has been “married” to the optical industry for 20 years. With in-laws who own optical stores in France, eyecare has long been part of her world.

Read more
World Council of Optometry

World Council of Optometry President’s Statement Reflecting on World Optometry Week 2026

WCO President Dr. Cindy Tromans addresses World Optometry Week 2026 highlighted the need for stronger, more integrated eye care systems and a greater role for optometry in health care.

Learn More
ClearVision logo

ClearVision Optical Collaborates with Drexel University on Eyewear Design Course

ClearVision Optical is partnering for a second time with Drexel University’s Westphal College of Media Arts & Design on a course focused on developing eyewear for diverse users.

Read More
Oakley- MATTHEW M. WILLIAMS and TRAVIS SCOTT March 2026

Oakley Names Matthew M. Williams Creative Director for Apparel, Footwear and Accessories

Oakley has appointed Matthew M. Williams as creative director of apparel, footwear and accessories, working alongside Travis Scott in the brand’s evolving creative direction.

Read More
SLEDGE campaign from J.F. Rey March 2026

J.F. Rey: SLEDGE Series – The Mechanics of Style

J.F. Rey is continuing to build on its SLEDGE series, a collection the company positions as a showcase of its expertise in eyewear engineering and structural design.

Read More
Denise Bernachez Nikon Optical Canada leadership

Women of Distinction – Denise Bernachez: Leading with Curiosity, Courage, and Conviction

Denise Bernachez often jokes that she has been “married” to the optical industry for 20 years. With in-laws who own optical stores in France, eyecare has long been part of her world.

Read More
World Council of Optometry

World Council of Optometry President’s Statement Reflecting on World Optometry Week 2026

WCO President Dr. Cindy Tromans addresses World Optometry Week 2026 highlighted the need for stronger, more integrated eye care systems and a greater role for optometry in health care.

Learn More
ClearVision logo

ClearVision Optical Collaborates with Drexel University on Eyewear Design Course

ClearVision Optical is partnering for a second time with Drexel University’s Westphal College of Media Arts & Design on a course focused on developing eyewear for diverse users.

Read more
Oakley- MATTHEW M. WILLIAMS and TRAVIS SCOTT March 2026

Oakley Names Matthew M. Williams Creative Director for Apparel, Footwear and Accessories

Oakley has appointed Matthew M. Williams as creative director of apparel, footwear and accessories, working alongside Travis Scott in the brand’s evolving creative direction.

Read more
SLEDGE campaign from J.F. Rey March 2026

J.F. Rey: SLEDGE Series – The Mechanics of Style

J.F. Rey is continuing to build on its SLEDGE series, a collection the company positions as a showcase of its expertise in eyewear engineering and structural design.

Read more
Denise Bernachez Nikon Optical Canada leadership

Women of Distinction – Denise Bernachez: Leading with Curiosity, Courage, and Conviction

Denise Bernachez often jokes that she has been “married” to the optical industry for 20 years. With in-laws who own optical stores in France, eyecare has long been part of her world.

Read more
World Council of Optometry

World Council of Optometry President’s Statement Reflecting on World Optometry Week 2026

WCO President Dr. Cindy Tromans addresses World Optometry Week 2026 highlighted the need for stronger, more integrated eye care systems and a greater role for optometry in health care.

Learn More
ClearVision logo

ClearVision Optical Collaborates with Drexel University on Eyewear Design Course

ClearVision Optical is partnering for a second time with Drexel University’s Westphal College of Media Arts & Design on a course focused on developing eyewear for diverse users.

Read more
Oakley- MATTHEW M. WILLIAMS and TRAVIS SCOTT March 2026

Oakley Names Matthew M. Williams Creative Director for Apparel, Footwear and Accessories

Oakley has appointed Matthew M. Williams as creative director of apparel, footwear and accessories, working alongside Travis Scott in the brand’s evolving creative direction.

Read more
SLEDGE campaign from J.F. Rey March 2026

J.F. Rey: SLEDGE Series – The Mechanics of Style

J.F. Rey is continuing to build on its SLEDGE series, a collection the company positions as a showcase of its expertise in eyewear engineering and structural design.

Read more
Denise Bernachez Nikon Optical Canada leadership

Women of Distinction – Denise Bernachez: Leading with Curiosity, Courage, and Conviction

Denise Bernachez often jokes that she has been “married” to the optical industry for 20 years. With in-laws who own optical stores in France, eyecare has long been part of her world.

Read more