DALLAS, TX – With its recent debut in the 2016 Oscar Nominee Gift Bag, VITRIS® Independent Luxury Eyewear Company based in Zurich, Switzerland attracted tremendous interest from a-list celebrities, media outlets, and fashion bloggers, now has its eyes on the prize, the 2016 New Product Award presented during Vision Expo East. VITRIS® will be exhibiting as a first-time exhibitor at the 2016 International Vision Expo East, the world’s most inclusive ophthalmic conference and expo, being held at the Jacob Javitz Convention Center in New York, NY April 14 -17.

VITRIS® is the art of combining uncompromising design, quality and exclusiveness in every detail of its frame and decor. Establishing a new level of luxury, taking sun and vision eyewear to a new apex “From eyewear to I wear.” Handmade in Switzerland with exquisite craftsmanship and cutting-edge technology VITRIS® frames are manufactured with exclusive materials; 18 karat solid yellow, white or rose gold, titanium or silver palladium; precious diamonds, sapphires, Swarovski stones, or gems unobtrusively incorporating into the lens décor; alongside leather and horn detail- creating the finest in luxury eyewear.

VITRIS® entire Spring/Summer Collection: Wildlife, Eyemotion and Diamond Line, the 2016 Oscar Nominee Collection, in addition to a sneak preview of the Fall/Winter Collection will be on display in the New Designer Gallery at Vision Expo East Booth #N5059. VITRIS® is new (since January 2016) to the United States and scheduled to launch its collection in Toronto, Canada in July 2016.

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