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August 11, 2026August 11, 2026

Eschenbach Introduces the New magno® DIGITAL Video Magnifier

Eschenbach Optik of America has announced the launch of its new magno® DIGITAL video magnifier, an ergonomically designed, hand‑held electronic solution created for patients with macular degeneration, diabetic retinopathy and other eye diseases causing vision loss. The device features a 5-inch display, 3–48x magnification, and a range of personalized settings to support a comfortable, customized user experience.

The magno® DIGITAL includes four colour‑coded tactile buttons, 25 colour contrast modes, and adjustable LED and screen brightness. Its integrated side‑folding handle provides a sturdy grip for hand‑held use, improving stability for reading and viewing small details. The handle can also be partially extended to allow the magnifier to stand upright for hands‑free tasks such as threading a needle or reading medication labels.

Weighing just 7.8 ounces and designed for easy operation, the magno® DIGITAL offers a portable, intuitive solution for patients who need additional magnification in daily activities.

More information is available at: https://eschenbach.com/products/magno-digital-916505A.asp.

Click HERE for the press release.

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August 11, 2026August 11, 2026

Don’t Overlook Your Child’s Vision This Back‑to‑School Season

As families across Canada prepare for the new school year, the Canadian Ophthalmological Society (COS) is reminding parents that school supplies aren’t the only thing worth checking off the list. Good vision plays a critical role in learning, yet many childhood eye conditions can go unnoticed because children often don’t realize they’re having trouble seeing. Left undetected, these issues can affect reading, classroom performance and healthy visual development.

“Parents spend a lot of time getting their children ready for school, but eye health is often overlooked,” said Dr. Christine Law, Pediatric Ophthalmologist. “A child may not complain about their vision because they don’t know anything is wrong. That’s why it’s important to pay attention to the signs and seek assessment when something doesn’t seem right.”

Signs That May Indicate a Vision Problem

As children head back to the classroom, parents should watch for behaviors that could signal a visual issue, including:

Squinting or tilting their head to see
Excessive blinking or eye rubbing
Holding books or screens very close
Frequent headaches or tired eyes
Difficulty reading or losing their place on the page

“Many childhood eye conditions respond best to treatment when they’re identified early,” added Dr. Law. “Recognizing the signs and addressing concerns promptly can help support a child’s visual development and success in the classroom.”

Healthy Habits to Protect Children’s Vision

August is Children’s Eye Health and Safety Month, a reminder that protecting vision goes beyond recognizing symptoms. Whether children are returning to school, playing sports or spending time outdoors, healthy habits—such as wearing UV400 sunglasses outside—can help safeguard their eyes.

Parents who have concerns about their child’s vision should arrange an eye assessment with an optometrist. If a medical or surgical eye condition is suspected, an ophthalmologist can provide specialized diagnosis and treatment. Ophthalmologists are medical doctors and surgeons who diagnose and manage a wide range of pediatric eye conditions, including those requiring medical or surgical care.

Source: Canadian Ophthalmological Society

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August 11, 2026August 11, 2026

Contact Lens Institute Partners with Nancy Kerrigan to Promote Healthy Contact Lens Habits

The Contact Lens Institute (CLI) has announced that Olympic figure skater Nancy Kerrigan is the new ambassador for The EASY Way, the organization’s healthy wear‑and‑care initiative designed to help patients adopt safe contact lens habits. Kerrigan—an Olympic medalist, member of the U.S. Figure Skating Hall of Fame, and longtime vision advocate—appears in a new video message aimed at the eye care community.

“A lot of skating success comes from mastering fundamentals early on and sticking with them over time,” Kerrigan says in the video. “That also applies to your contact lens patients, especially for healthy and comfortable wear and care. It’s why Contact Lens Institute offers The EASY Way—three simple steps to improve patient experiences from the start.”

The video is available on CLI’s YouTube channel, joining a series of recorded spots featuring optometrists and opticians across the eye care spectrum.

Nancy Kerrigan - The EASY Way Video Stills

The EASY Way: Three Simple Steps for Patients

The EASY Way—short for Eyes, Awareness, Safety and You—has been adopted by practices across the U.S., Canada and internationally. The program provides simplified tips, infographics and digital resources that practices can download for free from ContactLensInstitute.org.

The three steps include:

Think Clean Wash and dry hands before touching lenses or eyes. Clean and disinfect reusable lenses with each removal. Never use water to clean lenses or cases.
Remember Fresher is Better Replace lenses on schedule. Wear daily disposables only once. Use fresh solution for reusable lenses and replace lens cases every three months.
Trust Your Eye Doctor Follow professional guidance and contact the practice with any questions.

“As a contact lens wearer myself, I know firsthand how important this is,” Kerrigan adds. “You have to take care of those eyes; you only get one set.”

Supporting Healthy Wear and Care Across the Industry

The EASY Way continues to be a central part of CLI’s mission to promote safe, effective contact lens use and support eye care professionals. CLI’s membership includes Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision.

Click HERE for the press release.

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August 11, 2026August 12, 2026

Transitions® Launches New Back‑to‑School Toolkit in Collaboration with Ray‑Ban®

As families prepare for a new school year, eye health remains an essential part of every back‑to‑school checklist. With vision playing a critical role in learning and development, August is an important time for parents to schedule eye exams and ensure their children are equipped for success in the classroom and beyond.

Studies show that up to 80% of the information children absorb comes through vision, making healthy eyesight a key foundation for learning, discovery and daily activities. At the same time, children today spend more time than ever on digital devices while continuing to enjoy outdoor activities—two environments that increase exposure to blue light and UV rays.

To support eye care professionals during this busy season, Transitions® has introduced a new collection of back‑to‑school marketing resources developed in collaboration with Ray‑Ban®, one of the world’s most recognizable eyewear brands for children and families.

A Complete Media Toolkit for Practices

The new toolkit features three creative key visual concepts, offering ready‑to‑use materials for:

In‑store displays
Social media content
Patient communications
Seasonal marketing initiatives

A Complete Media Toolkit for Practices

Here is the link to the complete Media Toolkit for Practices: Canada PRO – Back to School.

The campaign centers on a simple but important message: healthy vision helps children learn, play and experience the world around them. Protecting their eyes from UV rays and blue light supports visual comfort throughout the day—whether they are in the classroom, on a device or enjoying time outdoors.

Source: Transitions®

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August 6, 2026August 5, 2026

Ferragamo: Refined Colour, Feminine Confidence

Voila July-August Optik 2026 Marchon Ferragamo SF2104S

The Ferragamo SF2104S sun frame captures the brand’s understated elegance in acetate, pairing bonded sheets to create subtle colour contrasts. Gradient lenses and contemporary palettes, including transparent options, bring a fresh fashion sensibility, while hot-stamped logos on both temples add a refined signature rooted in Ferragamo heritage.

Distributed by Marchon: www.marchon.com

About Marchon:

Working with leading brands to constantly push the envelope through distinct designs, innovative materials and clever constructions, Marchon Eyewear’s goal is to consistently design distinctive eyewear that offers accessible quality, style and value.

Marchon is proud of its diversified portfolio of brands, covering key demand segments in the premium end of the market.

Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries.

Whether helping people access quality care, supporting eye care providers in managing their practice, or partnering with local organizations to aid our communities, VSP Vision™ is there with a comprehensive portfolio of brands that keep health at the center of everything we do. As the first not-for-profit eye health company, care and compassion have led our growth for nearly 70 years. Today, our focus remains on helping those we serve bring their best vision to life.

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