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Nikon Launches New Top-of-the-Line Coatings and an Innovating Lens Material

Today, Nikon launches two new innovations: SeeCoatTM Next coatings and Pure Blue UV.

SeeCoatTM Next coatings offer lens wearers the best combination of clarity and durability.

Constant cleaning reduces the lifespan of lenses. With a SeeCoatTM Next coating, lens wearers will significantly reduce the cleaning frequency of their lenses.

Due to its Diamond Booster technology and its Best-in-Class-topcoat, SeeCoatTM Next is Nikon’s longest lasting coating, proven and tested against the harshest of environments for a more durable and clear coating.

SeeCoatTM Next Bright: a superior light-sensitive coating that corrects reduced colour reception and improves contrast, especially in low light intensity.

SeeCoatTM Next Blue: with a blue light filter is designed to protect patients’ vision and reduce eyestrain from constant digital device usage.

SeeSun Next: a multi-layer coating with an anti-reflection on the back lens offering patients a full UV protection on their sun lenses.

In the past year, patients’ concern about their exposure to harmful UV and blue light has increased and more lens wearers are inquiring about blue light protective lenses.

Pure Blue UV is a new lens material that allows protection and aesthetics to co-live together. With Nikon’s Light Purification Technology, embedded molecules within the lens intelligently filter UV and part of the blue light before it reaches the patient’s eyes. This lens material absorbs up to 35% of blue light without the need of an additional blue light coating, eliminating any yellow residual colour on the lens, making them the most aesthetically appealing solution in comparison to standard lenses with similar levels of protection.

Pure Blue UV is available in surfaced lenses in 1.50, 1.60 and 1.67 indices and all Nikon lens designs except: NLAS, SOLO and Kids. Stock lenses will become available this Fall.

Click HERE for the full press release.

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Vintage Collection: Mediterranean Glamourama

Etnia Barcelona presents new designs for its Vintage Collection featuring vintage-inspired shapes and forms from the 1930-1960s from the Catalan Empordà coast. This diverse collection has 34 new pieces in both metal and acetate with bursts of detail, art deco motifs and classic vintage trim. A variety of points of colour and golden pins, differing by model, offers the collection a true touch of sophistication.

Featured model: Orson

Distributed by: www.etniabarcelona.com

HumanWare Reaches New Heights with Major Digital Audio Book Contract

HumanWare, global leader in assistive technology for the blind and visually impaired, has been awarded the biggest contract in its history by the National Library Service in the US to provide the next generation of digital audio book players for members with visual disabilities.

HumanWare has been awarded an unprecedented contract worth $60 million, its largest to date, to deliver new custom-built, next-generation Digital Talking Book Machines for the National Library Service (NLS), a division of the Library of Congress of the United States.

Through its national network of libraries, the NLS offers a free braille and talking book library service for people with visual disabilities, both cognitive or physical, that prevent them from reading a printed document. The new readers will replace 450,000 existing outdated digital talking book players.

Click HERE for the full press release.

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Essilor Canada Partners with First Corporate Vaccination Center

Essilor Canada will contribute to the vaccination efforts by joining forces with CAE and several partnering companies for the opening of a corporate vaccination centre, the first hub of its kind to open in Quebec.

Thanks to this collaboration, employees of participating companies and their families, as well as people from the surrounding community, will be able to be vaccinated at this center located in the borough of Saint-Laurent. The center plans to welcome up to 25,000 people by the end of August.

“The announcement made by the Quebec Minister of Health and Social Services, Christian Dubé, on March 19 of this year, was very compelling for us,” explains Christophe Perreault, President of Essilor Canada. “Essilor seized this opportunity to facilitate the vaccination effort, both for its employees and for the community as a whole, by contributing to meeting the needs in human and material resources.”

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Transitions Debuts Largest Consumer Campaign of Seven Years in Canada

In the largest consumer media campaign for the company in Canada since 2014, Transitions Optical is debuting a digital campaign from mid-May through December which combines display banners, videos, paid search and social media reaching out to eyeglass wearers.

Selected as a boost country for Transitions globally, Canada’s campaign will drive consumers to the Transitions virtual try-on tool to try the seven different vibrant colour options of Transitions lenses, as well as to the eye care professional (ECP) store locator to direct patients into their local ECP’s office.

The campaign also includes TV spots during the summer months on popular conventional and specialty TV networks and top programming, reaching over 80% of the target audience an average of nine times. Overall, the television campaign will reach a total of over 220 million impressions.

Transitions Optical has partnered with Vogue on a series of four videos, which each represent different styles of Transitions Signature GEN 8 style colors. The four videos are directed by Amilcar Gomes—who has directed campaigns for Maybelline, Yves Saint Laurent, Armani Beauty, Anne Klein, and more—and each tell a unique story featuring diverse talent whose style, career and lifestyle bring to life the style color they are wearing.

The videos feature Calvin Royal III, principal dancer at the American Ballet Theater, JiaJia Fei, digital strategist to the art world, Lauren Bille, co-founder and CEO of Allbodies, and Tara Thomas, urban farmer and chef.

Click HERE for the full press release.

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