MIDO 2026 optical show highlights

MIDO 2026: Olympic Fever

By Suzanne Sendel The largest optical show in the world, MIDO, filled six pavilions at Fiera Rho, in Milan, and this year the vibe was truly off...

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Let the Show Begin: Curtains Rise on the 53rd Edition of MIDO

On Saturday 8 February, the curtains open on MIDO, the international eyewear show running through Monday 10 February at Fiera Milano Rho The stars...

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MIDO 2025: Enhanced Digital Tools for an Increasingly Connected Experience

MIDO is prepared to offer a comprehensive experience thanks to the enhancement of its digital tools With a focus on accessibility, interactivity and...

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Three Weeks Until MIDO 2025: Featuring Business, Innovation, Training and Sustainability

In less than three weeks, MIDO 2025 will open the doors of Fiera Milano Rho to welcome more than 1,200 exhibitors from 50+ countries, including...

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Exhibition Layout: Changes and Developments at MIDO 2025

In 2025, the MIDO exhibition layouts will undergo significant changes to provide visitors with an even more engaging and innovative...

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