News

Celebrate #NationalSunglassesDay with a #SunglassSelfie

As National Sunglasses Day approaches, The Vision Council encourages the optical industry to utilize all social media platforms and the official hashtags, #SunglassSelfie and #NationalSunglassesDay, to spread the message of the importance of ultraviolet (UV) eye protection to consumers.

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Silhouette Ends License to Produce Adidas Sports Eyewear; Launches Own Sport Eyewear Brand

Starting in fall, the Austrian premium eyewear pioneer will grow its brand portfolio, discontinuing its license for sport eyewear with the Germany-based sports goods producer.

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The Vision Council’s National Sunglasses Day Campaign Wins Gold in Bulldog PR Awards

The Vision Council announces their National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category.

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Etnia Barcelona Foundation Partners with Von’s Vision Foundation

Etnia Barcelona has announced a partnership with Linebacker Von Miller of the NFL’s Denver Broncos and his charitable foundation, Von’s Vision.

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SILMO PARIS 2019, the Pre-program

The 2019 edition of SILMO PARIS promises to be a dynamic one, with very active sales.

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NEI Finds No Evidence Calcium Increases AMD Risk

Taking calcium supplements or eating a diet rich in high-calcium foods such as milk, cheese and kale is not linked to an increased risk to age-related macular degeneration, said scientists from the National Eye Institute in the U.S. in the March issue of JAMA Ophthalmology.

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Superior Sport Performance

Designed for endurance, Outline is the embodiment of Julbo’s expertise in technical excellence and style.

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Optik EyeStyle Vancouver to Showcase Premium Designer Eyewear in June

Over 30 distinguished independent frame collections are lined up for the Optik EyeStyle Showcase in Vancouver June 4th.

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Carrera Official Partner of Gumball 3000

This year, kicking off from Mykonos for a 3000-mile road trip to Ibiza, the Gumball 3000 Rally will mix top celebrities, influencers and crazy supercars owners to enjoy together a full week of terrific experiences and challenges.

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Safilo Signs Agreement to Sell Solstice Retail Business

Safilo Group announces that it has reached an agreement to sell the US retail chain Solstice to Fairway LLC.

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