As
National Sunglasses Day approaches, The Vision Council encourages the optical
industry to utilize all social media platforms and the official hashtags, #SunglassSelfie and #NationalSunglassesDay,
to spread the message of the importance of ultraviolet (UV) eye protection to
consumers.
By using
the hashtags #SunglassSelfie
and #NationalSunglassesDay
on your posts, consumers can easily find, follow and contribute to the greater
conversation on UV eye health, while simultaneously drawing attention to your
brand’s visibility online. Be sure to encourage your followers to get involved
and share their own post with the hashtags.
With
more than 55 years of experience in the premium eyewear segment—including over
25 years in the sports eyewear category—Silhouette International is extending
its corporate strategy by developing its own sports performance collection. The
company’s technological expertise and chic design has produced many accolades
and awards for its adidas-branded sports eyewear.
Now
Silhouette International will design and make high-performance sports eyewear
at its company headquarters in Linz. Frame and filter technology are being
developed, producing a new premium sports eyewear collection.
The Vision Council announces their
National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best
Viral Campaign category.
The Bulldog PR Awards recognize
outstanding public relations and communications campaigns from the previous
year through 40 categories, each highlighting a unique topic. The Best Viral
Campaign category spotlights a sensational campaign that had an incredible
impact on consumers, and the measurable results of that campaign.
“We’re so excited to receive Gold in the
Bulldog PR Awards for our National Sunglasses Day campaign,” said Maureen
Beddis, The Vision Council’s vice president of marketing and communications.
“Winning this award is testament to the hard work our team and the optical
industry at large has put into making this celebratory day something consumers
are excited to participate in. It’s a wonderful opportunity to spread important
ultraviolet protection messaging in a fun way, and highlight the great
sunglasses and lenses offered by our members. We look forward to another
successful National Sunglasses Day this June.”
National Sunglasses Day takes place
annually on June 27, and last year’s campaign efforts resulted in more than 1
billion online, broadcast and social media impressions.
Etnia Barcelona has announced a partnership with Linebacker Von Miller of the NFL’s Denver Broncos and his charitable foundation, Von’s Vision. With support from its own foundation, Etnia Barcelona is set to become the exclusive provider of fashionable frames
for Von’s Vision Centers.
The newest program of Miller’s foundation, Von’s Vision Centers allow in-need students to receive vision care on an ongoing basis without the burden of transportation. These new centers are a customized optical center kiosk, located at select Boys & Girls Club facilities in Metro Denver and soon-to-be Texas A&M University, that hold fashionable eyewear
and accessories, creating a unique and exciting optical center on wheels.
Volunteer medical providers, provided through Hero Practice Services, will use portable equipment to conduct onsite eye exams and the children and young adults will “shop” for fashionable eyewear, provided by Etnia Barcelona Foundation. Once ready, their fulfilled glasses with lenses will be delivered back to the participating Von’s Vision Center
location for a reveal day.
As a
part of their contribution the Etnia Barcelona Foundation has recently donated
over 3,000 frames with its anticipation for the Von’s Vision Center to serve a
minimum of 600 children this year alone.
The 2019 edition of SILMO PARIS promises to be a
dynamic one, with very active sales (92% of objectives are already reached with
5 months to go before the trade fair opening) and the activity programme is as
rich as ever. A detailed overview.
SILMO NEXT
This futurology space remains the central prospective
optical hub at the heart of the trade fair, with theme lectures, innovative
business corners, and a discussion space where visitors may better encounter
and understand what is going to transform the optical and eyewear industry,
products and distribution services.
For this edition, the concept of anticipation takes on
a whole new meaning with a world premiere of the Silmo HACKATHON!
For 24 hours non-stop, five international
multidisciplinary teams of five people each are invited to imagine tomorrow’s
retail world. Open to professionals of vision, distribution, merchandising,
design, social sciences, marketing and production – from the optical industry
or elsewhere – this collaborative event should provide stimulating answers to
the changes underway.
SILMO D’OR AWARDS
The SILMO D’OR awards have been recognising the best
in creation and innovation since 1994. These now very eagerly-awaited awards –
and the ceremony held for them in an emblematic location of the French capital
– are celebrating their 25th anniversary.
SILMO ACADEMY
SILMO ACADEMY will be held on Sunday, September 29,
2019 on the theme of “refraction”, for which the full program of lectures and
speakers will be specified at a later date. For the fourth consecutive year,
the Silmo Academy Scientific Council will award a grant of €10,000 to an
optical vision scientific research project. The competition is open to all
researchers and research teams who wish to apply, following a selection
process.
SILMO M@TCH
This multi-purpose app is a source of networking and
information to optimise your SILMO experience. It allows you to schedule
meetings, discover innovations and new products, search according to special
criteria, receive personalised suggestions, discuss various subjects with
professionals, and so on.
HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.
HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.
HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.
HOYA Vision Care introduces LensPreview, a new virtual try-on tool for photochromic, polarized, and mirror lenses, now available in the U.S. and Canada.
