Transitions Optical, Inc.aims to expand the reach of the Transitions® brand in Canada by targeting more groups of eyeglass wearers and highlighting the expanded availability of the Transitions® family of brands through a new multi-dimensional consumer campaign in 2015. The national advertising campaign will continue to communicate the advanced performance of Transitions® Signature™ lenses with Chromea7™ technology.
“Despite the fact that the technology behind Transitions lenses has improved, some consumers still have outdated perceptions of how the lenses perform,” said Patience Cook, associate director, North America marketing, Transitions Optical. “Our increased efforts to talk about the technology, the unique options available in the Transitions family and the different people who wear the product, will ultimately help more consumers realize that there is a Transitions product out there for people like them.”
Through digital and social visibility in English and French, Canadians will still experience the “iconic style” of Transitions Signature lenses – but this year, there will be many more product-specific ads to complement this foundational exposure to the Transitions brand.
