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Safilo and Pierre Cardin Announce Eyewear Licensing Agreement Renewal

Safilo and Pierre Cardin, the historic Parisian fashion house, announce the renewal of the licensing agreement to design, manufacture and distribute prescription frames and sunglasses under the Pierre Cardin brand.

This renewal will run until December 31, 2026. Their partnership began with the presentation of the first Pierre Cardin branded collection back in 1991.

Angelo Trocchia, CEO of Safilo Group, commented: “We are very pleased to continue this partnership which has brought pride and success to both companies for many years. With this renewal we look forward to continuing our work together to build and further develop the Pierre Cardin brand in the eyewear segment. For Safilo, this brand remains an excellent fit within our portfolio thanks to its brand positioning, product styling and consumer target.”

“I am extremely pleased to continue the long and successful partnership with Safilo,” said Pierre Cardin. “This license agreement renewal is a confirmation of the trust that my Maison has been placing for years in the Group, which has proved to be a perfect strategic partner able to fully understand the DNA of our brand and to translate our values into collections and unique eyewear products with a contemporary design.”

Click HERE for the full press release.

2020 SILMO d’Or Winners

The jury has awarded the SILMO d’Or prizes … Here are the 2020 winners:

SPORT

MARCOLIN with « COMPETITION SP0001 » – adidas

FRAME TECHNOLOGICAL INNOVATION 

FROST Eyewear with « JUPiTER »  

MATERIAL / EQUIPMENT 

TOPCON with « MYAH »

CHILDREN

LAFONT with « HUGO » – Lafont Enfants 

VISION

HOYA with « HOYA MiYOSMART VISION » 

OPTICAL FRAME « FASHION TREND »

GROSFILLEY France with « Tigris » – Chantal Thomass

SUNGLASSES « FASHION TREND »

SAFILO with « Marc 451/S » – Marc Jacobs

OPTICAL FRAME « EYEWEAR DESIGNER » 

MASAHIROMARUYAMA with « Monocle MM-0052 »

SUNGLASSES « EYEWEAR DESIGNER » 

NATHALIE BLANC Paris with « CHUPA – 363 »

PREMIERE CLASSE AWARD

TARIAN with « SKY BAR »

Check out the video:

Click HERE for the full press release.

Marchon and Converse Sign Exclusive Global Licensing Agreement

Marchon Eyewear and Converse Inc., the iconic American footwear and apparel brand, announced that they have entered into an exclusive, long-term global licensing agreement.

New sun and optical collections designed under this new partnership will roll out globally beginning January 2021. Taking cues from the brand’s legendary footwear, most notably the Chuck Taylor All Star and Pro Leather, eyewear styles will feature recognizable motifs and design elements such as the “All Star” patch and “Star Chevron” logo.

The eyewear assortment addresses adults and teens with 16 sunglasses and 43 optical styles at compelling price points. The brand targets all genders and ages 12 – 35.

“Marchon is thrilled to partner with Converse, an iconic brand that has a longstanding position in the footwear and apparel industry,” said Nicola Zotta, President and CEO of Marchon Eyewear. “We look forward to designing unique eyewear collections which will embody Converse’s style and authenticity, while also being a part of the brand’s growth and continued legacy.”

“We are excited to announce our partnership with Marchon Eyewear,” said Jon Tappan, VP/GM of Apparel & Accessories for Converse. “As we work to strengthen the Converse accessories business, we know that Marchon’s expertise in the eyewear space will complement and enhance our efforts to create products that serve the needs of our consumer, while enabling their individual style.”

The new eyewear line will be sold globally in select sun and optical retailers, as well as online at eyeconic.com.

Click HERE for the full press release.

Bringing Hope in Sight – The Importance of Eye Health on World Sight Day

Each year, Calgary-based Operation Eyesight celebrates World Sight Day to bring awareness to the importance of making global eye health a priority. In 2020, World Sight Day takes place on October 8, with a theme of “Hope in Sight”.

This year, Operation Eyesight will be taking social media followers to visit their country offices, partner hospitals, board locations and corporate partners. Starting in India, participants will travel to Nepal, Kenya, Zambia, Ghana, the U.K. and North America.

“This event will give people a unique opportunity to see over the course of one day how Operation Eyesight is preventing blindness and restoring sight for entire communities in need,” says Aly Bandali, President and CEO of Operation Eyesight.

Avoidable blindness is a global issue that has been made even worse by the strain COVID-19 has put on health systems, particularly in low- and middle-income countries. To mitigate this strain in the countries where they work, in March of 2020, Operation Eyesight shifted priorities by applying the organization’s systems and experience in providing quality eye care to meet the immediate need, providing education and supplies that limited the spread of COVID-19 in these communities.

Operation Eyesight works with local partner hospitals and governments, bringing sustainable, quality care to both paying patients and to those who cannot afford to pay. Operation Eyesight-trained community health workers go door to door in vulnerable communities, screening people for vision problems, referring them for treatment, and educating them on eye health and general health. Operation Eyesight first launched its Hospital-Based Community Eye Health Model in India in 2009, and has since expanded it to Nepal, Ethiopia, Ghana, Kenya and Zambia.

With support from donors in Canada and beyond, Operation Eyesight has restored sight and prevented blindness for millions of people.

Click HERE for the full press release.

FYidoctors | Visique Enhancing Life Foundation Launch Annual Fundraising Campaign

FYidoctors | Visique announced the launch of its annual fundraising initiative by its foundation, FYidoctors | Visique Enhancing Life Foundation. The campaign will run during the month of October, coinciding with Enhancing Life Month and aim to raise $200,000 for a wide variety of Canadian registered charities.

“As a Canadian company with clinics operating from coast to coast, it’s incredibly important to us that we continue to support the communities we serve,” said Dr. Alan Ulsifer, CEO and Chairman of FYidoctors. “From organizations that support children and youth education, to a variety of health-related causes and diversity and inclusion initiatives – we’re incredibly proud to work alongside our clinics in fundraising for the causes they care about most.”

Founded in 2019, the Enhancing Life Foundation’s mission is to support, and fund causes that enhance the lives of Canadians. Operating year round, the foundation provides grants to a wide variety of Canadian charitable organizations with the support of FYidoctors | Visique’s doctors, staff, and patients. Last year, through a variety of fundraising activities clinic events, donations, and social media campaigns the foundation raised over $120,000 for over 45 local charities.


FYidoctors | Visique Enhancing Life Foundation’s annual fundraising campaign will run until October 31, 2020.

Click HERE for the full press release.

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