Blog - Page 447 of 886

November 27, 2020November 27, 2020

FYidoctors Announces VP of Digital and Brand

FYidoctors announces the appointment of Elara Verret to its leadership team in the role of Vice President, Digital and Brand.

Ms. Verret is an award-winning marketing and ecommerce leader with over 15 years of progressively responsible experience in notable Canadian and international multi-brand platforms. In this newly created role, Elara will lead digital strategy and online business for all FYidoctors’ banners.

Most recently, Ms. Verret served as Vice President, Marketing, Ecommerce & Visual Presentation for Reitmans Canada Ltee/Ltd where she led the commercial and operational ecommerce re-platforming and CMS implementation. She has a Bachelor of Science (Honours) in Biochemistry from Bishop’s University and completed her MBA in marketing and strategy at the John Molson School of Business at Concordia University.

“FYidoctors is a world-class organization and I couldn’t be more excited to join a such a strong and dedicated team,” said Ms. Verret. “While health and wellbeing have been always top-of-mind, the pandemic has underscored their importance and I’m proud to support FYidoctors in fulfilling their mission to enhance lives through eye care.”

Click HERE for the full press release.

Click for more FYidoctors related articles.

November 26, 2020May 20, 2026

Etnia Barcelona: Terra. Still I rise

Etnia Barcelona depicts an unexpected awakening. A reconciliation with ourselves and the earth that holds us. Terra marks an inverted exodus from the city to the country.

The striking shapes, details and unexpected combinations of the 2020 Fall/Winter
acetate collection invite you to search within yourself and be free.

Featured model: Ava

Distributed by: www.etniabarcelona.com

November 25, 2020November 25, 2020

FYidoctors Announces Merger with Vision Care Plus

FYidoctors announced the latest merger for the brand with the addition of Vision Care Plus, based in Alberta. With four locations, including Leduc, Wetaskiwin, Camrose, and Drayton Valley – the merger brings the total of FYidoctors clinics in the province to 57.

According to VuePoint Marketing Research Services (MRS), FYidoctors has 8% of the total provincial footprint of non-MD eye care locations in the province.

“We couldn’t be more pleased to partner with Vision Care Plus and announce the addition of four optometry clinics to the FYidoctors banner,” said Dr. Alan Ulsifer, CEO and Chairman of FYidoctors. “With our Home Office located in Calgary, we’re thrilled with the continued expansion across the province and look forward to now reaching more Albertans through vision care.”

In operation for over 30 years, Vision Care Plus was founded by Dr. Donald LeDrew in Leduc, AB. A graduate of the University of Waterloo’s School of Optometry, Dr. LeDrew’s practice has grown over the years with the addition of three additional clinics across the province.

The clinics offer a lineup of comprehensive eye care services including complete vision and eye health exams; cataract assessments; dry eye and glaucoma assessments; optomap; eyewear and frames; contact lenses; laser refractive surgery (LASIK) consultations, evaluations, referrals, follow-ups and more.

“For decades, Vision Care Plus has been diligent in providing comprehensive, personalized eye care to the communities we serve,” said Dr. LeDrew. “With this new partnership, we’re excited to continue building on this commitment and to providing the highest level of care possible to our patients in the years to come.”

The Vision Care Plus team of professionals is led by Dr. LeDrew, and includes a team of administrative staff, and optometry professionals including Dr. Shelena Ask, Dr. Donald Chin, Dr. Carolle McCarron, Dr. Jonathon Niblett and Dr. Julie Theng.

Click HERE for the full press release.

Recent FYidoctors acquisitions

FYidoctors acquisitions in Alberta

November 20, 2020November 20, 2020

Travel Restrictions Lead to Increased Demand for CNIB Guide Dogs

Travel restrictions, including border closures caused by COVID-19, have resulted in a 300% increase in interest for CNIB Guide Dogs applications.

Guide dog handlers who have travelled to the United States in the past to obtain a guide dog are now looking for a “made in Canada” solution as soon as possible.

Jack McCormick turned to CNIB Guide Dogs after he and his guide dog were hit by a distracted driver in March 2020. As a result, his guide dog was traumatized and had to retire.

“Not having a guide dog has decreased my confidence. I feel less safe when I travel. I’m constantly worrying about bumping into something or harming myself,” says McCormick, a 23-year-old Oakville, Ontario resident. “A guide dog can help me do so many things, like finding a seat on the bus. I have the flexibility and freedom to go to new places and do things that I can’t do with a white cane.”

The border closure means McCormick is unable to return to the school in the United States that provided him with a guide dog in 2014. Like so many other guide dog handlers in Canada, he is relying on CNIB Guide Dogs to match him with a guide dog to provide him with increased independence and connection with the world.

CNIB Guide Dogs’ Canine Campus opened in June, but physical distancing measures have meant group training is not an option. In order to keep staff and people who are training with their new guide dogs safe, CNIB Guide Dogs has adjusted its training program to accommodate one-on-one training – but that comes at a significant cost.

To meet the need for guide dogs in Canada, CNIB Guide Dogs must hire more guide dog trainers and guide dog mobility instructors. People with those specific skills are uncommon, so the organization is exploring apprentice opportunities.

Funded solely by the generosity of Canadians, CNIB needs more donors than ever before to ensure everyone has access to a guide dog for mobility, safety and confidence.

Click HERE for the full press release and to find out how you can help CNIB.

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November 20, 2020November 20, 2020

World Sight Day 2020: Essilor Teams Engaged Despite the Challenges!

COVID-19 may have somewhat hampered plans, but it certainly did not deter Essilorians from marking an important date in the year for the Group – World Sight Day 2020! Despite the challenging circumstances, so many of our teams supported the Essilor Group Corporate campaign and got creative online or offline.

The Essilor Group’s campaign with its mix of light-hearted visuals and impactful messages about the importance of protecting one’s eyes from light both, indoors and outdoors, was met with enthusiasm and digital engagement. More than 17 million people were exposed to this campaign on Twitter, Facebook, Instagram, which in turn generated around 70,000 clicks driving visitors to the specially revamped putvisionfirst.com website. The most recent count shows at least 500 posts promoting the site through the hashtag #putvisionfirst on D-day. All in all, the total estimated reach of the campaign across all social media platforms is around 80 million people.

Paul du Saillant, Essilor CEO commented: “This year, World Sight Day took place within a complicated context and I have admired the creativity deployed by our teams across the globe to make this edition a success despite the circumstances. Improving lives by improving sight is intrinsic to what we do and Essilorians have demonstrated, once again, how powerful our Mission is, celebrating the importance of good vision through meaningful initiatives in all the regions.”

Click HERE for the full press release and to discover some of the different ways this World Sight Day was celebrated around the world.