Safilo appoints Andrea Bulgarelli as Digital Transformation Director, effective December 3. In his role, Andrea will lead Safilo’s E-commerce program, as part of the Direct-to-Consumer corporate strategy and will report to Angelo Trocchia, Group’s CEO. Andrea will be based in Padua.
“Digital is at the core of our growth and development strategy, we are therefore very happy that Andrea is joining our company. With his leadership we can finally accelerate our e-commerce business, further substantiating our digital transformation,” comments Angelo Trocchia. “With his extensive experience in the fashion industry focusing on omni-channel retailing, brand digital identity and digital evangelization, we are now well set to implement our digital strategy, a key pillar of our 2020 Plan.”
In his career, Andrea lead the digital processes for the creation of the international e-commerce websites for Max Mara Group. More recently, at Benetton, he restructured the management of all consumer-facing touchpoints, developing this project into a Digital Hub.
Registration for Vision Expo East 2019 is now open and for the first time ever, Vision Expo is waiving all attendee Exhibit Hall registration fees, a total savings of $150 off the on-site fee, until Dec. 31, 2018.
At this year’s Vision Expo East, attendees will experience New York City like never before with various social events including the Opening Night Party at a new venue, Sony Hall located in the heart of New York City’s Theatre District. Additionally, Vision Expo East will debut new Exhibit Hall neighborhoods – BLOCK and NEXT – to afford attendees access to celebrity-influenced and independently designed urban eyewear as well as fresh innovations from up-and-coming designers.
“Vision Expo is deeply connected to the vision community and is committed to preparing a Show that offers attendees a comprehensive learning experience as well as the chance to explore new ideas and innovations,” said Mitch Barkley, The Vision Council’s vice president of trade shows and meetings. “Offering free registration ultimately benefits the entire optical industry as we gather more individuals in one location to learn, grow and drive the industry forward.”
OptiCon @ Vision Expo will also return to the Javits Center with new features including The National Federation of Opticianry Schools (NFOS) College Bowl, where twelve students representing NFOS member opticianry schools will come together to compete in a fast-paced quiz competition on all things optical.
Attendees should look for further Show information and announcements in the upcoming weeks regarding exhibitor activations, new education sessions, student events and more.
VuePoint IDS is pleased to announce the appointment of Sheena Taff to the new role of Fashion/Optical Editor for Optik print and digital brand. In addition to providing editorial services to Optik Magazine, Sheena will direct a new social media strategy for the Optik Brand in 2019.
Sheen Taff
Sheena is the licensed managing Optician of an independent optical boutique in Vancouver, BC, and a leading social media influencer in the fashion optical space. Sheena’s fashion, beauty and design sense, coupled with her practical business experience as an independent eye care practice manager, make her uniquely qualified for this new role.
“Sheena’s experience and background are an ideal fit to Optik’s brand strategy and direction. The independent eye care professional is the heart of our business and her sensibilities in this area will provide strong guidance to our brand development,” said David Pietrobon, publisher of Optik Magazine.
“I am very excited for this new opportunity to share my passion for eyewear and my optical business experience with the Optik audience. I am looking forward to bringing a fresh set of eyes and new inspiration to Optik Magazine”, said Ms. Taff. Sheena will be putting her mark on the first issue of Optik in 2019 which is published in February.
With the finalization of the December 2018 issue, Isabelle Boin-Serveau is leaving her role as Optik Magazine Chief Editor. Ms. Boin-Serveau will continue as contributor to Optik.
About VuePoint IDS Inc. VuePoint IDS is a private 100% Canadian-owned media and marketing services company focused on serving the information needs of the eyewear and eye care industry’s professional service providers including optometrists, opticians, ophthalmologists and affiliated personnel. VuePoint publishes print and digital titles for eye care professionals under the media brands Optik, Clinical & Refractive Optometry, Canadian Eye Care Business Review and EyeCareUpdate.com brands, and Tmag Optical Trends for eyewear consumers.
Grand prize winner Sherene Vazhappily put together a video of examples on how to find the style in lenses when prescribing to patients.
Transitions Optical and the Opticians Association of Canada (OAC) announce the winners of the 2018 Students of Vision Scholarship program: Sherene Vazhappilly, Katherine Vanloo, and Brittany Hoffman. Vazhappily, a student optometrist at the University of Waterloo, will be awarded the grand prize scholarship of $2,500. Vanloo, a student optician at the Northern Alberta Institute of Technology (NAIT), will be awarded a scholarship of $1,500, and Hoffman, also a student optician studying at NAIT, will be awarded a scholarship of $500.
Student applicants were tasked with describing how they will educate their patients on style in vision care by crafting a video, presentation or essay entry. Submissions were reviewed by a panel of judges and evaluated based on their demonstration of creativity, strategic thinking and ethics.
Vazhappilly submitted a video entry describing her three-part approach to ensuring that patients find eyeglasses that not only correct their vision, but appeal to their sense of style as well. Vanloo wrote an essay that focused on different frame and lens options available for different prescription needs. Hoffman created a unique example consultation folder as a guide for having the style conversation with patients as an optician.
Women who enjoy turning heads and expressing the glamorous side of sunglasses and prescription glasses need look no further than Fendi’s new collection. Indeed, their latest frames combine a variety of materials, with Tropical Shine evoking the Caribbean and Ribbons & Crystals capturing the brand’s cutting-edge trends. What woman wouldn’t want to proudly carry the legacy of such a prestigious brand? Model pictured: Fendi FF0323S
Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Drip turns colour into wearable art with layered patterns, hand-painted details and sculpted acetate, balanced by flexible spring hinges designed for active kids.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Safilo appoints Andrea Bulgarelli as Digital Transformation Director, effective December 3. In his role, Andrea will lead Safilo’s E-commerce program, as part of the Direct-to-Consumer corporate strategy and will report to Angelo Trocchia, Group’s CEO. Andrea will be based in Padua.
