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Etnia Barcelona Launches Terra, Schoolhouse Kids FW20 Collection

The Barcelona-based brand presents a continuation of its FW20 Terra campaign. Still I rise, which uses the earth as its focal point. The earth, just like the playground, which supports our footsteps and drives us forward to when we define ourselves as adults.

The Kids FW20 collection from Etnia Barcelona stands out for its ergonomic design, its comfort and its high quality. It adapts to the needs of any age.

KIDO, made up of six unisex eyeglass models made of metal and acetate, which adapt to the constant movements of the youngest ones in your home. Three models are made of Mazzucchelli natural acetate for kids ranging from six to nine years old, with three more in acetate and metal with adjustable nose pads, for pre-teens of 10 to 12 years old.

Y/A is made up of seven unisex eyeglass models made of Mazzuchelli natural acetate, which adapt to children’s development.

Click HERE for the full press release.

Fighting Blindness Canada Urges Canadians with Diabetes to Stay on Top of Their Regular Eye Exams

Fighting Blindness Canada logo

November is Diabetes Awareness Month. Of the estimated three million Canadians who live with either Type 1 or Type 2 diabetes, more than 500,000 live with diabetic retinopathy – a blinding eye disease that is the leading cause of sight loss in working age Canadians.

“Twenty years following diagnosis, nearly 100% of individuals with Type 1 and 80% of individuals with Type 2 diabetes experience some level of diabetic retinopathy, leading to blindness if left untreated,” explains Doug Earle, President and CEO of Fighting Blindness Canada. “While these numbers are alarming, early detection and timely treatment of this eye disease can reduce the risk of blindness by up to 95%. That’s why it’s absolutely vital that Canadians with diabetes book regular eye exams.”

Currently, 40%  of Canadians diagnosed with diabetes do not get their eyes checked on a regular basis.

For Diabetes Awareness Month and World Diabetes Day on November 14, 2020, Fighting Blindness Canada has three initiatives to help inform and raise awareness of diabetes and vision loss:

Click HERE for the full press release.

ic! berlin Wins IOFT Grand Prix Design Award for Men’s Eyewear

ic! berlin wins the prestigious IOFT Grand Prix Design Award in the Men’s Eyewear category for frame style Ricky Y.

The announcement came at the International Optical Fair in Tokyo on October 27, 2020. The award-winning frame, Ricky Y., transforms the classic clubman styling into a contemporary masterpiece.

The award reinforces ic! berlin’s standard of innovation, affirms the company as a leader in the eyewear industry, and as a renowned brand in Asia.

Click HERE for the full press release.

Transitions Announces “Share Your Fall Style” Promotion in Canada

To commemorate Transitions Optical’s 30th Anniversary, Transitions Optical in Canada will launch a new promotion, ‘Share Your Fall Style’ for the month of November. The contest will encourage optical industry professionals to share photos of themselves pairing their activated Transitions® lenses with their favourite Fall fashions. The contest will run for the 30 days of November (Nov. 1 – Nov. 30) and participants will be entered each time they post a photo to Transitions Optical’s Canada PRO Facebook page. For each photo shared (up to 30 total), the participant receives one entry in the contest to win a $1,000 Fall style gift card.

“It’s been a challenging year for everyone, yet we still can find joy in everyday moments – like a favourite outfit or pair of glasses,” said Arnaud Rajchenbach, marketing manager, Transitions Optical in Canada. “The ‘Share Your Fall Style’ promotion allows us to recognize the creativity of our industry partners and friends,  share our love for fall fashion, and celebrate the many style options of Transitions lenses.”

Promotion rules and regulations can be found on the Facebook page, as well as further entry and winner details. The winner will be announced December 6, 2020.

Click HERE for the full press release.

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